Posts By: Adam Bennett
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
Read More About: Adam Bennett
Let's face it the COVID-19 pandemic has taken many businesses by surprise. Many businesses are temporarily closed, or employees are working from home.
While many things may be out of your control, there are six things that businesses can get set up and do right now!
It's an unprecedented time in the world as a global pandemic has forced some businesses to be hit hard and others not as much. Life has changed and we are all creating a new "normal."
We don't know exactly what will happen in the future, as many things are out of our control. Our first instinct is to cut expenses and anticipate the worst. These are valid and practical feelings as we manage payroll, mortgages, taxes, credit, and our families.
I'd like to offer some arguments that marketing is not something to suspend right now. In fact, there are many reasons why marketing should take the forefront of your resources.
There is not a component of a home more important than the heating and air conditioning system. Without it, our modern houses would be virtually unlivable. Homes are designed and built around the capabilities of HVAC; therefore, homeowners need quick solutions when their units malfunction. Nevertheless, heating and air conditioning companies may not think of their content as interesting enough to generate traffic on digital marketing platforms. However, your expertise may be more appreciated than you realize.