Posts By: Adam Bennett

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

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Pay-Per-Click Management, or PPC management as it is often called, is the process of organizing and running a company’s Pay Per Click strategy and ad spending to maximize the business’s return on investment (ROI).

Not to answer the burning question of “What is PPC Campaign Management?” First off, it is one of the best ways for small businesses like yours to increase their ROI. Secondly, anyone with a considerable amount of experience with pay-per-click campaign management will tell you that the ideal strategy out there is to maximize your exposure while optimizing your expenses. There are several ways to achieve this, but, again, those who are more experienced in the craft would tell you that a consolidated approach works best here.

When it comes to Pay-Per-Click (PPC), that means one must optimize the number of conversions they have with every engagement that they get. This can be made possible through Pay Per Click Management. How this approach is performed is not exactly that difficult or convoluted. You might be surprised at how a few adjustments in your overall social media strategy through this approach can yield maximum benefits for your company.

There are over 302 million social network users in the United States, each of whom has distinct preferences for the type of content they want to see. Repurposing existing content is a simple approach to ensure that your content is noticed - and valued - by your private school’s target audience.

Repurposing content means taking valuable content you’ve already created and presenting it in a new way or on a different platform. There are numerous ways to reuse information you’ve previously published in one form or another to add value to your most viewed videos, high-traffic blog posts, or most engaging social media posts.

Here are eight great ways to repurpose content and breathe new life into your best ideas.

Private school marketing warrants time, money, and resources that can be difficult to come by. Traditional marketing worked in the past, but digital marketing has become the most effective way to attract new students. Regardless of your budget, your school can use digital marketing strategies to stay relevant without spending too much money.

If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.

Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.

In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.

We can assume two things about this business, though:

  1. Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
  2. They are looking for any consumer, including those who are price shopping.

They are right in both of these cases - pricing should not go on the website.

However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.