Posts By: Adam Bennett
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
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It's an unprecedented time in the world as a global pandemic has forced some businesses to be hit hard and others not as much. Life has changed and we are all creating a new "normal."
We don't know exactly what will happen in the future, as many things are out of our control. Our first instinct is to cut expenses and anticipate the worst. These are valid and practical feelings as we manage payroll, mortgages, taxes, credit, and our families.
I'd like to offer some arguments that marketing is not something to suspend right now. In fact, there are many reasons why marketing should take the forefront of your resources.
There is not a component of a home more important than the heating and air conditioning system. Without it, our modern houses would be virtually unlivable. Homes are designed and built around the capabilities of HVAC; therefore, homeowners need quick solutions when their units malfunction. Nevertheless, heating and air conditioning companies may not think of their content as interesting enough to generate traffic on digital marketing platforms. However, your expertise may be more appreciated than you realize.
There are few things more important to people than their cars. People rely on their cars to get them to work, school, gatherings with friends, events with family, and everywhere in between. People personalize their vehicles so that they become almost an extension of their owner's personality. Dents and dings are treated almost like personal scapes and bruises.
People rely on their automobiles to get them to their destinations safely. No one expects to be in an accident. No one expects to be caught in a hailstorm. When it happens, the illusion that "it can't happen to me" is shattered in an instant. The damage to a vehicle, however, is often a reminder of a person's hardest or scariest days and moments.
Body shop owners have a special place in society, helping restore a person's prized possession to its former glory. For you, marketing is getting your name and services in front of the right people, so that they know you can help them when they need you. Here are six simple marketing tips for your body shop.