Homeowners have flipped traditional contractor marketing strategies such as newspaper ads, billboards, Yellow Pages, and door hangers on their heads in favor of using search engines such as Google and Bing to book their next home improvement project. Furthermore, if your competitors have more than one listing on page one of Google (such as multiple organic listings, maps listings, PPC ads, etc.). In that case, your chances of getting that coveted click are significantly reduced!
As a contractor, you know how important it is to build relationships with other contractors with whom you may be on a job site with. Just like you trust them to do their job and work with you, so should your relationship with a digital marketing agency.
Trust Cube Creative Design as your contractor marketing partner and let us do the heavy lifting.
By choosing Cube Creative Design to partner with for your local contractor digital marketing services, we can handle everything as it relates to your online marketing strategy, including:
Website Design, Development Hosting, and Maintenance
Search Engine Optimization (SEO)
Google Maps and Google My Business Management and Monitoring
Online Directory Listings and Management
Reputation Management and Marketing
Social Media Posting, Advertising, and Marketing
Pay Per Click Advertising and Advertising Tracking
What Is Contractor Marketing?
In the simplest of terms, it is the process of promoting your construction and general contracting service business to your target market and target service area. While marketing is not typically at the top of your punch list, it does happen to be one of the most important aspects of any contractor's success and needs to be given the attention it deserves.
Our Contractor Marketing Services
Just like you, there are numerous tools to get the job done. Marketing your contracting business is no different. We use the best marketing strategies and a wide variety of marketing services that connect with your prospects and clients at every stage of their online journey. Just like how you use your tools to help make a project come together, we do the same to increase your website traffic, leads, brand authority, and booked contracting jobs.
Here are a few that we incorporate into our marketing strategy for your contracting business.
Digital Competitive Analysis
You can't win a game if you don't know the score, which is why the first step in your marketing plan should be a detailed review. We will look at what you are currently doing, where you are at and work with you to develop a Cube Game Plan that addresses our findings, With the plan, we can then set to work on closing any gaps and stay ahead of your competition.
Website Design & Development
What does your website say about your business? Does it look like something out of the '90s or maybe the 2010s? Is your website responsive and mobile-friendly? According to web credibility research from Stanford, 75% of people will admit to judging a company's credibility based on its website design alone. Also, consider this, that 92% of people look at websites when deciding which local business to use; you can't afford to have an out-of-date design.
Attract, engage, and delight your target clientele by letting us create and distribute relevant and valuable content on your behalf. These may include landing pages, geographic landing pages, blog posts, email newsletters, and more. Our expert writers are US-based (most are located in North Carolina with us) and will help you expand your online presence and build yourself as THE AUTHORITY in your area and field.
Email Marketing Campaigns
Email marketing can be an extremely cost-effective method to help grow your business. According to Litmus, for every $1 spent on email marketing, $42 is made in return. Our expert email marketers can help your business stay top-of-mind prospects and existing clients with custom newsletters, email blasts, and marketing automation.
Facebook Advertising Campaigns
Want to spread the word, get more people to visit your website, and raise brand awareness? Try a Facebook ad campaign with hyper-targeting! Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Put your message in front of hundreds of thousands of people with these low-cost advertisements!
Conversion Rate Optimization (CRO)
Do you want your website to generate more leads? CRO is a technique for increasing conversions from current website users. It isn't uncommon for clients to double, triple, or even quadruple their website conversion rates.
Pay Per Click (PPC)
Do you want to rank at the very top of the search results page with your most important keywords? For most searches, PPC advertisements appear in the top three search results. PPC advertising is another effective way to attract more qualified visitors to your website and generate more leads and sales quickly.
Search Engine Optimization (SEO)
Do you want to increase your traffic, leads, and booked jobs? Of course, you do! The best way to do that is to be on the search engines such as Google and Bing when your clients start their search journey. According to Blue Corona, 97% of your customers' online experiences begin there. They also say that "more than 90% of people don't look beyond the first page of search results." Therefore it is even more critical to ensure your website shows on page 1. With search engine optimization, you can rank on the first page of search results and increase qualified website traffic, leads, and sales.
Social Media Marketing
Just 5% of American adults used at least one social media channel when Pew Research Center started monitoring adoption in 2005. By 2011 that share had risen to nearly 50% of all Americans. As of February 2021, 72% of the public uses some type of social media. (Pew Research Center Social Media Fact Sheet)
As of 2020, the average daily social media usage of internet users in the U.S. was just two hours and three minutes (Statista). For a bit of perspective, the movie "The Social Network" that was loosely based on Mark Zuckerberg and Facebook was two hours long.
With Americans spending so much time on social media, why wouldn't you want to use social media marketing strategies to promote your company? Start today with Facebook, Instagram, Pinterest, and other social media marketing campaigns.
Video Marketing Services
People in the United States currently consume on average 6 hours and 30 minutes each day (Bond Cap, 2019) of streaming content every day. Forrester Research said that video is 50 times more likely to achieve organic page ranks in Google than plain text results. Currently, there is less competition among video than there is plain text, so it's easier to rank well with video. What do you have to lose? Using online videos, you can improve your website, distinguish your name, and generate more leads.
Reputation Management And Marketing
Online reviews are a critical element of a business’s success. Reviews show valuable social proof and create trust. Furthermore, the more online reviews your business gets, the higher you will rank for relevant search queries.
Now, more review responses mean more reviews to manage. Fortunately, at Cube Creative Design, we have a software solution that can help with that.
Reviews help your business to be found
If you want to rank higher for relevant search queries then the more online reviews your business gets then the better chance you have to rank higher. Google has one job when it comes to searches, and that is to show the most relevant content based on the question entered. Therefore, if you have lots of reviews and done the right things with your website, such as SEO and added content around the topic then Google will see that you’re a trustworthy source. The bottom line is that reviews will boost your search ranking and help your business to be found and chosen.
Branding and Creative Services
No matter your small business size, industry, or location, a solid, effective, and coherent brand strategy helps to articulate your company's reputation of being credible, experts in your field, and providing quality services and value. Those who have a good reputation have a substantial competitive edge over "Chuck with a truck" when selling their services.
Local SEO means tailoring your website and business to achieve a higher ranking in your local search results. A lot of words to describe one simple thing: visibility! In short, Local SEO increases the visibility and credibility of your business for your geographic area.
Both Google and Bing will show different results based on proximity to a searcher's location, which is why local SEO is so critical. Take a look at these statistics about Local Search compiled by HubSpot:
- 4 in 5 consumers use search engines to find local information. (Source: Think with Google)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
- 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
You need a great, versatile, and hard-working local SEO team to put you on the digital map! You need to understand what makes a business popular across the Internet and how that improves sales. And that's where we come in!
Website Chat Services
At Cube Creative, we can help you integrate a website chat service that makes prospect and client communication simple. Our chat service allows you to have both live chat, Artificial Intelligence-based responses, or a hybrid.
Are you looking for more leads and clients for your contracting company?
Here are the Contractor Marketing Strategies you'll need:
An Optimized Website Is The Best Marketing Strategy For Contractors
If you want to know how the top contractors get new clients and leads? It's very likely that it has something to do with their website and the content on it. Years ago, you could get away with your website being just an online brochure. Nowadays, it should be a virtual salesperson who can generate a ton of leads and sales for the company at a fraction of the expense of conventional contractor promotions and advertisements. Your website shouldn't be an afterthought to your online contractor marketing strategy. According to web credibility research from Stanford, 75% of prospects admit to making judgments about a company's credibility based on their website.
If you want people to visit and engage with your contractor website, it needs to be these five things:
- Visible: Your website must be visible in search engines like Google and Bing.
- Mobile-friendly: Your website must be mobile-friendly as there are more searches on mobile than on desktop, according to Think With Google. In another post from Think With Google, they state that "75% of smartphone users expect to get immediate information while using their smartphone." Even back in 2015, Google started penalizing websites that were not mobile-friendly, referred to as Mobilegeddon.
- Secure: Your website must be secure, as most users won’t browse a non-HTTPS website. Starting in 2012, Google said that sites should be secure. By 2014 it became part of the search algorithm. In other words, Google also gives a little bit of favor to secured websites in the search results.
- Fast: Your website must be fast, under two seconds, according to Google.
- Optimized for the user: Your website must have an optimal user experience. Therefore once the page loads, on average, a user will form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly.
Contractor SEO & Content Marketing
Improve Organic Search Rankings With SEO For Contractors
Each month, there are millions of searches for contractors or variations of it. If you want your business to be the one that gets hired, your website has to be on page 1 and needs to rank at the top or at least near the search results pages.
The key to ranking organically is establishing and promoting yourself as the authority for what you do in the markets you do it in. Ranking well on Google, Bing, and DuckDuckGo requires three things:
- Your website must be designed and developed in a way that makes it easy for the search engines' software (the spider or bot) to find, crawl, and index your website. At Cube Creative Design, our graphic designer and developer work hand in hand to ensure the sites we design and develop are coded so that they are visually appealing and highly optimized for search engines. This allows your contracting company to get more traffic, leads, and sales from the Internet.
- To rank well, your website has to have a strategy. You wouldn't build a house without a plan, nor should you generate content without a plan. At Cube Creative Design, we create a data-driven content strategy with relevant, unique, high-quality content that answers prospects' and clients' questions called our Cube Game Plan.
Contrary to popular belief, Google doesn't rank a website as a whole, but the pages contained therewithin. Our expert content writers have extensive experience writing online content such as landing pages, geographic landing pages, blog posts, and email newsletters specifically for contractors. You don't need to write a thing. We want the process to be easy for you. All we ask is that you review and approve the content we send you.
- Generate and acquire backlinks. As your visibility and credibility goes up, other sites will naturally want to link to your content. At Cube Creative, we will help promote your site to other authoritative and relevant websites and get them to link to, reference, and cite you as an authority. While some agencies will use "black hat tactics" to generate these, you don't have to worry about us doing anything like that! We would never do anything that would get you penalized by Google!
Local Search Optimization
Did you know that 46% of all Google searches are linked to something local (SEO Tribunal, 2019). Given the staggering local search numbers, which show that almost one out of every two Google searches is now local, it's no wonder that Google is pushing local SEO much further. Any business that ignores this would have a difficult time in the future. If you're a contractor, you must optimize your Google local listings by utilizing the Google My Business listing service. This service helps contractors ensure that they show up in the local listing or 3-pack for local searches. Combine that with solid SEO tactics and content marketing, and you have a chance to show up multiple times on the search engine results page!
Looking for help with your
Google My Business Listing?
Do you need help claiming or optimizing your Google My Business Listing? If so we are here to help!
We know that the more local listings, organic listings, and paid listings you have on the first page of search results, the better. With our local SEO services, we can help you improve your exposure for searches in your geographic market.
Pay Per Click (PPC) Advertising For Contractors
Organic SEO may take 2 to 6 months on average to consistently show up on page 1 of the search engine results pages. While we at Cube Creative Design have a few "quick wins" in our pockets, sometimes we need to go beyond focusing on content and organic SEO and look at investing in both PPC services.
When you hire us to run your PPC campaign, we take care of everything from keyword research, bid management, ad copy creation, split testing, and landing page optimization. We handle it all and report the findings to you monthly.
We have found that investing in PPC, content marketing, SEO, and local SEO to be the most effective way to get more leads and sales from your online presence. This will also maximize your contracting company's online presence. When you have a paid, local, and organic listing for a given search question, the chances of someone clicking on one of your competitors' links are significantly reduced!
Without analytics and tracking, no contractor's digital marketing plan or strategy is complete.
The most effective contractor marketing services begin with accurate monitoring and analytics. If you're like most small businesses, you don't have the time or resources to waste on ineffective advertising strategies. That's why, at Cube Creative Design, we measure and track each client’s digital marketing strategy, including landing pages, geographical landing pages, and blogs, to determine what is working and what isn't. If something isn't working, we pivot and adjust our strategy.
Why Choose Cube Creative Design for Online Marketing for Contractors?
Cube Creative Design is the premier provider for construction marketing and general contractor marketing services in Western North Carolina and all of North Carolina. We are more than a website designer and developer, and we are more than an SEO company. We are a true web marketing agency that partners with contractors such as yourself to help you grow your business.
Our goal is to help you grow to the point that you outgrow our capabilities.
We strive to market your business as if it were our own. This means we want to understand your sales process, services, competitors, industry, and market. We want to ensure that we utilize our skills to market your services and small business on the web effectively, all while testing, measuring, tracking, and justifying your investment in our online marketing services.
Although we service a variety of industries, we understand what it takes to market a business such as yours. Virtually every Cube Creative Design client has increased their web leads within six months of working with us. Contact us today, and we'll put you in touch with some of our satisfied contractor customers!
Are you making the most of the Internet, which is probably the most efficient and cost-effective sales and marketing medium at your disposal? Keep it simple and leave the heavy lifting to Cube Creative Design.