Why Your Small Business Website Should Include These 4 Features

Why Your Small Business Website Should Include These 4 Features

October 13, 2021
(Reading time: 2 - 3 minutes)

Your website should be a true representation of your small business. As a result, whether your existing website is in need of a facelift or you are just getting started with the idea of developing a website for your small business, keep that overarching aim in mind.

The design of your website has a significant impact on how effectively it converts prospects to clients or persuades visitors to contact you, fill out a form, or book an appointment. Design influences 94% of first impressions, and it takes visitors less than half a second to evaluate whether or not they like your site. In essence, your website has a lot riding on it.

While colors, images, and graphics are essential elements of website design, the layout significantly influences user experience and conversions.

Four Elements of a Strong Layout

Is It Easy to Use and Navigate

Visitors to your website should be able to locate what they're looking for quickly and easily. This means keeping your navigation menu tidy and user-friendly.

Make It Efficient With Visual Elements and Content

Get rid of the filler. Less is more. Educate your visitors with the information they need to make in order to make a decision, and then move on. Keeping your text clean, structured, and brief will help you to make use of the negative space on the page, which will be a massive bonus for your layout. 

Include Strong Calls to Action

Visitors should be able to convert on your website, so make sure you provide them with every chance to do so. Strong calls to action (CTAs) should compel visitors to take action, such as clicking, calling, filling out a form, scheduling an appointment, or other actions. It’s a good idea to include a CTA at the end of each section of the page.

Make Sure It is Responsive/Mobile-Friendly, so Everyone Can Use It

Make sure your website is responsive/mobile friendly since not all of your clients will discover you on a computer; the majority will use their mobile devices to look for the services they require. This means it shouldn't seem clumsy or be challenging to use on a smartphone. The fact that users must squeeze and zoom to see little text, look for tiny links, or come up with inventive methods to view information that has been cut off indicates that your site is not mobile-friendly.

How Can Layout Help Your Small Business’s Website?

Now that you understand what goes into a successful layout, how do you see your small business's website coming together? You can get some assistance in making your concept a reality by contacting us using the form on this page or scheduling a free consultation. We will be happy to discuss your small business and the development of your future website.

Joe Masterson

Written by:  |  October 13, 2021

Joe is our Designer and has composed most of our current responsive site designs. He assists in content implementation as needed.