Blog: website

The first thing that should come to mind in marketing your private school is higher-quality learning, followed by a high-quality social environment. If those two have been established, the next thing to do is build an audience. 

Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following:

• Building a Facebook community
• Improving your website
• SEO – Improving your organic visibility
• Using Google Adwords to drive search traffic
• Engaging with students and alumni via LinkedIn
• Communicating through email newsletters
• Learning from competitors

Most home builders and remodelers pay very little attention to content when it comes to marketing their business through a website, blog, e-book, or any other online platform. It is probably because we have a common perception that good content is all about having a good design to attract more audiences. Although a good design and a picture gallery are essential for marketing the business of home building and remodeling. Did you know that you also need good content to rank higher in search engine results?

Content Marketing for home builders and remodelers is a tricky task as your field is highly technical and requires knowledge of engineering, architecture, design, and other technical specialties. Due to the inherent technical nature of your field, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more homeowners.

Recently we had a couple of clients who wanted to move their services to another vendor. This may not seem like a big deal, but moving your website or performing a website migration can be a bigger task than one might think. This is especially true if you have engaged in any type of content marketing. In this post, I want to provide you with four examples of clients who moved, the mistakes they made, and how they could have been remedied and provide you with a checklist of what you should do and look out for if you want to move your website and marketing efforts to another agency.

Before going any further, let us agree on one thing. The main goals of your website are to leave a lasting impression, to educate, and to inform your prospective clients. To achieve this, you need a functional and high-quality website. 

Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask your neighborhood whiz kid to put together a decent website for you. It may only cost you some pizza money.

However, you need to understand that what you are investing in is a website that will showcase your business to your customers. You can best do that with a website that provides a great user experience, reliability, and design.

Having said that, here are some factors to consider when choosing between do-it-yourself websites and professionally made ones: