Latest posts by Chad Treadway
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
For centuries people have looked for better ways to communicate and reduce friction. We have went from sending messages via a runner, to snail mail, telegrams to landline phones, mobile phones to texting, email to instant messaging. I could go on but the bottom line is we want to communicate with people as easily and and as quickly as possible.
Live chat has been around for a while and we at Cube Creative have experimented with it for a few clients and even on our own site a few years back. They are great for customer service, marketing and sales alike. The problem ensues when you don't have the staff to man it during business hours. Nothing is worse than getting the pop up of "Hi, Chatty Patty wants to help." You type out your issue then realize they are gone and you are directed to a contact from to "leave a message."
Enter the Chatbots
If you have a running list or even a running mental list of the most asked questions you answer on a seemingly daily basis then a chatbot could help. You can build it in such a way that it would answer those questions. Better yet you have the opportunity to answer that question 24 hours a days, weekends and on holidays.
The other side of this is that you have only a limited amount of questions you can answer. This could frustrate your potential client or customer.
Can you imagine a day where the phone didn't ring so much and you were able to get more done. By implementing a chatbot you can free up an employee or even yourself to do other tasks.
Admittedly, there is a cost associated with this, but you may be able to easily justify the cost. Imagine if you could eliminate 30 minutes from your day by not having to answer the same questions over and over, would it be worth the investment?
Is your Facebook Page engagement down in a hole and you don't know if it can be saved? I have good news and bad news, good news is you aren't alone. The bad news is that according to a recent report by Buffer and BuzzSumo in which they analyzed more than 43 million posts from the top 20,000 brands on Facebook and determined that page engagement is down in a hole.
Did you know that only 11% of large companies have good customer experience programs. Yet one bad experience can lead to 22% of their customers decreasing spending! Fortunately you as a small business owner can learn from their mistakes!
HubSpot has an article entitled "6 Simple Steps to Build a Culture that's Obsessed with Customer Feedback".
We have all seen or used them, from the ramp to get into a building, to the handicap bathroom in the back of the store. As a business owner, you know things like these are required by law. What you may not realize is that your website should have similar accessible features.
You may be asking yourself, “is this government mandated?”, “Is this something I really need to be worried about?”, or “Are the people that walk through my door really going to care?”. I hope to try to answer these questions below.
Let me start off with a brief history of the Americans With Disabilities Act (ADA). The ADA was signed into law by President George H. W. Bush back in 1990. The “too long; didn’t read” (tl;dr) version is that the law eliminated unnecessary physical barriers to commercial and government buildings - think stairs and bathrooms. It also banned employment discrimination against the disabled. Fast forward to now, and as the saying goes, no good deed goes unpunished. The law has had some unintended consequences in the form of lawsuits and excessive costs for business owners to meet the ADA guidelines.