Posts By: Chad Treadway

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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Local search engine optimization (local SEO), also called local link building, refers to optimizing your websites or web pages for better local exposure in the search engines. Local SEO is like organic SEO in that it also is a method affecting the visible presence of a site or a page in the search results of a particular search engine, often called the "organic" or "unpaid" results. Organic search results are those that are generated by the engines based on natural user searches for a given keyword/phrase. These natural searches are what your organic optimization efforts are aimed at.

Local SEO optimization tips

The goal of any website should be to help you increase traffic, build credibility and reputation for your small business. Here are five tips to help you do just that:

1. Backlinks

With organic search results, the outcome tends to be influenced by the volume and quality of backlinks that are coming into the site from other sites with high domain authority and social media clout. This is because inbound links from sites with higher domain authority and social media clout tend to result in more trust from users when they perform a query related to the keyword(s) being searched. So, the more inbound links you have coming into your website from high PageRank sites, the better the chances are of it appearing in organic results and of getting a good ranking on search engines for those keywords. Also, these high PageRank sites usually have high search traffic, which is another indirect means of increasing your local SEO value.

2. Keyword research

Keyword research is necessary for any search marketing or content marketing campaign and for local SEO in particular. The importance of keyword research for both organic search results and local SEO cannot be overstated.

3. Utilize keywords

When writing articles and creating content for your site, it is important that you remember to optimize your text with the proper Local SEO keywords and key phrases that will give you the best chances of performing well for your target audience. Keyword-rich headlines, properly capitalized keywords, using descriptive key phrases in your meta description, the title tag, and even in the alternate text (alt-text) on your images will be beneficial. However, the content of the article and of the site itself must be relevant to your target audience so that you don't end up wasting your time and money. 

4. Geographical landing pages

One method that is quite popular with Local SEO efforts is producing high-quality, user-friendly articles or pages focused on your geographic area. While some users will research and read every word you have, others may do very light research (if any). You should make sure that the blogs and pages you produce are easy to understand, geared towards educating potential customers, and giving useful information that is relevant to their needs. As a matter of fact, some experts argue that a perfect balance between technical knowledge and user experience is more important than ever because the competition is becoming more fierce and Internet users have become more discriminating. 

5. Internal linking

Another great way that you can optimize your website pages or blog for local SEO is by optimizing the internal linking structure of your site. Internal linking structure refers to the relationships among the pages of your site. For example, let’s say you are a plumber. On your website, you have a geographical landing page that talks about residential plumbing. You are sure to mention that you service Anytown, and you have already talked about proximity to the courthouse, hospital, or a local park. Then you have a blog that talks about fixing clogged drains in a bathroom. In your blog, you would want to link back to your geographical landing page. The bottom line is that Google wants to get lost in your website, similar to the neighborhood that is so easy to get lost in (I think there is one in every town or city). 

Final Thoughts

The goal of any website should be to help you increase traffic, build credibility and reputation for your small business. Your content and your website need to be relevant to the target prospective clientele so that you will have a higher chance of increasing conversions and revenue. If you are looking for help with your local SEO or would like for us to take a look at your site, reach out to us we would be happy to help!

When any of us have a question, we often go to the great curiosity and question answering service, also known as Google. Now the question becomes how do you ensure that your business shows up for those searches. To answer this question, you should take a multi-pronged approach.

To increase your rankings in the search engines, primarily Google, and ultimately drive more online visitors to your website, you need to focus on search engine optimization (SEO) and content marketing.

While doing your own SEO is doable, it can be a bit of an overwhelming process, but it doesn’t have to be.

What is inbound marketing? HubSpot’s definition is "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business." In other words, inbound marketing is about educating the user through various online media. You may have also heard it called digital marketing or content marketing. The bottom line is you are providing the answers searchers, visitors, prospects, and even clients need when they want them and need them, leading them to seek your business services. In contrast, traditional or "outbound" marketing involves reaching out to potential customers using advertising, distribution promotions, or sales campaigns in hopes that they need your services now or will remember you when they do need your products or services.

There are about 164,000 auto repair shops and maintenance centers in the U.S alone, and there were some 282 million vehicles operating on roads throughout the United States, as reported by Statista. While those numbers are staggering, the average shop sees only 22 vehicles a week. With such a large percentage of cars and trucks never making it to auto mechanic owner’s shops, you can’t be passive in your marketing efforts. With the industry growing and competitors are lurking and trying everything they can to get your clients attention. You, dear mechanic shop owner, must be diligent in keeping and attracting vehicle owners!

Here are 15 marketing ideas and tips for auto repair shops that not only keep clients coming back but also expand your businesses reach: