It's an unprecedented time in the world as a global pandemic has forced some businesses to be hit hard and others not as much. Life has changed and we are all creating a new "normal."
We don't know exactly what will happen in the future, as many things are out of our control. Our first instinct is to cut expenses and anticipate the worst. These are valid and practical feelings as we manage payroll, mortgages, taxes, credit, and our families.
I'd like to offer some arguments that marketing is not something to suspend right now. In fact, there are many reasons why marketing should take the forefront of your resources.
Over the last few months, I have written about Visibility and Credibility. In this post, I would like to dive into the last piece, that being, profitability.
In a previous post, I wrote about visibility and the six principles of networking that will help you gain visibility. I encourage you to go back and take a look at that post because if you implement those, you are on your way to this post's topic, credibility.
At Cube Creative, we get questions about websites, reviews, content marketing, and social media. In this post, I want to attempt to answer five of the more popular ones.

