A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.
“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).
We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.
Written By: Chad J. Treadway | Wednesday, June 14, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the world of SEO, there are numerous myths and misconceptions that can cloud our understanding of effective search engine optimization strategies. It’s essential to debunk these myths and separate fact from fiction to ensure you make informed decisions for your small business website. In this comprehensive guide, we will explore and dispel 30 common SEO myths, providing valuable insights and recommendations to help you navigate the complex landscape of search engine optimization. So, let’s dive in and unravel the truth behind these SEO myths to unlock the full potential of your online presence.
Written By: Chad J. Treadway | Wednesday, May 31, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner in North Carolina or looking to start your own, you may need some extra capital to help get you started.
But the question becomes, what does a banker want from you?
When a banker considers making a small business loan, they typically want to assess the borrower’s (your) ability to repay the loan. They will consider several factors, such as your credit history, business revenue, expenses, and the collateral available to secure the loan.
Here are some specific things a banker may want to know when making a small business loan:
Written By: Chad J. Treadway | Monday, May 29, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When small North Carolina businesses get started, they typically focus on how to land their first clients. Often they will rely on traditional forms of advertising, such as coupon mailers, billboards, out-of-home, or print ads. While many small businesses think that because they provide a superior product or service, it is only a matter of time before prospective clients will find their way to them.
While this strategy may bring in a small amount of revenue, there is a better and easier way. Small businesses should think about leveraging the power of the internet to reach prospects online and reap the benefits of combining traditional and digital marketing. No small business, no matter how new, should disregard digital channels as a source of leads and the conversion of interest into clients.
Still not convinced? Think about this over 94% of business-to-business (B2B) buyers do research online, whereas your business-to-consumer (B2C) buyers research online 97% of the time before making a decision.
Unfortunately, if you rely only on traditional methods, you miss out on a significant portion of your potential clientele.
Written By: Chad J. Treadway | Wednesday, May 17, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
