In today's digital age, search engine optimization (SEO) has become a crucial aspect of online marketing strategies. One particular area of focus within SEO is search box optimization (SBO), which aims to leverage the power of search suggestions to increase brand visibility and click-through rates. In this blog, we will explore search box optimization, its benefits, and drawbacks, and why using this technique may show to be beneficial in the short run, but could have long-term negative effects on your overall SEO strategy.
Written By: Adam Bennett | Friday, July 14, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The appropriate website design is paramount when developing an integrated marketing strategy for your private school. The standard for web design no longer revolves solely around functionality or visibility. It now encompasses the details influencing how students and their families interact with your institution. From the layout to the color scheme, these critical factors work harmoniously to create a digital tool that, when utilized effectively, can significantly enhance your internet marketing campaigns.
A high-quality website has become an essential component of any efficient digital marketing plan for private schools, and the expectations from students and their parents regarding web design have reached new heights.
It is now more than ever evident that a current, informative, and visually appealing website builds trust with potential students and their families. This trust, in turn, can profoundly impact leads, tours, and student enrollment rates.
Written By: Adam Bennett | Wednesday, July 12, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When it comes to high-performance cars, a turbocharger can significantly boost the engine's power resulting in a noticeable increase in acceleration, speed, and overall performance. Just like a turbocharger enhances a car's performance, blogging acts as a turbocharger for your small business website, propelling it forward and giving it an extra edge in the digital landscape.
Blogging can and will turbocharge your small business website by increasing visibility, driving targeted traffic, establishing credibility, and fostering meaningful connections with your audience. This guide will cover what a blog is, why your small business needs it, how it can help drive traffic to your website, and how to get started.
Written By: Chad J. Treadway | Monday, July 10, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Amidst the intense digital competition of the modern era, understanding and navigating the customer journey isn't merely a sophisticated marketing tactic; it's become a survival strategy.
Conversion funnels and user flows are not just buzzwords thrown around in marketing meetings, but crucial elements that dissect and elucidate the complex patterns of customer behavior, guiding businesses to the sweet spot of successful conversions.
Drawing back the curtain on these processes, we uncover the intricate maze that potential customers traverse, from the outer boundaries of awareness, through the winding lanes of interest and desire, right up to the destination of action.
Welcome aboard this fascinating exploration of the enigmatic yet essential world of conversion funnels and user flows, where each step, click, and swipe uncovers a new insight, a new opportunity for business growth and customer engagement.