Let's be honest — if I asked you to name your school's most valuable marketing asset, what would you say? Your stunning new science center? That championship-winning sports program? Or perhaps your beautifully designed website that cost a small fortune?
Here's the thing: these are all valuable assets, but they're not your most valuable one.
Your most powerful marketing asset is currently teaching algebra to 7th graders in room 204.
For all the sophisticated digital strategies and polished websites we create as marketers, the most persuasive selling point often remains underutilized on school websites: the exceptional educators who deliver your product every single day. It's like having a Ferrari but never showing potential buyers what's under the hood. Your website should be the showcase for your school's greatest asset — your teachers — not just a pretty digital brochure.
Here's the cold, hard truth: No parent has ever written a $25,000 tuition check because they fell in love with your mission statement. They're investing in the people who will be shaping their child's mind for the next several years. Yet most schools relegate faculty to an afterthought in their marketing strategy — a sterile directory with awkward headshots and dry credentials that could put an insomniac to sleep.
It's time to stop the madness. This post will show you how to build a comprehensive "Faculty Expertise Showcase" strategy that drives enrollment, enhances your school's reputation, and even improves teacher retention. Whether you're a marketing director trying to hit ambitious enrollment targets, a principal looking to elevate your school's profile, or a parent leader hoping to see your school thrive, this approach delivers results where they matter most.
Written By: Adam Bennett | September 15, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's face it—the last thing on your mind after eliminating a severe ant infestation or completing a comprehensive termite treatment is asking for a Google review. You're exhausted, your technicians are ready for the next job, and your client just wants to enjoy their newly pest-free home.
But here's the uncomfortable truth: those awkward review requests might be the difference between your pest control business thriving or merely surviving in today's digital marketplace.
According to recent data, a staggering 88% of consumers read online reviews to evaluate local businesses before making contact—and for pest control companies, where inviting a professional into one's home represents a significant act of trust, this number climbs even higher. Wiser Notify found that businesses with positive Google reviews can experience up to an 18% boost in revenue from search results alone. That's real money you're leaving on the table if your review strategy consists of "hope they remember to say something nice."
In this guide, we'll explore how to ethically and effectively generate powerful Google reviews for your pest control business without resorting to sketchy tactics that could land you in hot water with Google—or worse, the Federal Trade Commission. No fake reviews, no bribes, no begging—just proven strategies that work specifically for pest control operators.
Written By: Chad J. Treadway | September 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's be honest—the words "school marketing" make some educators break out in hives. They conjure images of slick sales pitches that feel completely at odds with your institution's noble educational mission. If you're nodding along, you're not alone.
In an era of heightened competition, expanding school choice, and fluctuating enrollment trends, K-12 school thought leadership is no longer a peripheral activity but a central strategic imperative. National Association of Independent Schools (NAIS) data shows that while median enrollment has surpassed pre-pandemic levels, this growth is not uniform; between 2018 and 2022, 36% of NAIS schools reported enrollment decreases. In this competitive environment, a strong intellectual brand serves as a critical differentiator for private school enrollment success.
The answer isn't more glossy viewbooks or another rebranding exercise. It's educational thought leadership—the art of positioning your school not just as a provider of education, but as a forward-thinking voice that shapes the very conversation about what education should be.
In this guide, I'll show you exactly how to build a K-12 school thought leadership strategy that doesn't just check a marketing box but becomes a powerful enrollment driver and brand differentiator. No marketing jargon, no vague platitudes—just a concrete blueprint for establishing your school as the intellectual leader it deserves to be recognized as.
Written By: Adam Bennett | September 12, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you're wondering how much of your digital marketing budget should be allocated to SEO and how to maximize your SEO investment, you've come to the right place. As a home service business owner, getting found online by local customers with immediate needs is your ticket to sustainable growth. According to BrightLocal, 99% of consumers used the internet to find information about a local business in the last year, with 78% searching weekly. This guide will walk you through building an effective SEO budget, understanding different SEO services relevant to home service providers, and seeing realistic cost ranges that won't have you reaching for the aspirin bottle.
Written By: Chad J. Treadway | September 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.