As a private school administrator, you know the importance of promoting your institution to reach a wider audience and attract potential students and their families. But you may wonder where you can and should advertise your private school. The right advertising strategy can help you reach your audience, increase school brand awareness, and drive enrollment. In this article, we’ll explore some of the most effective ways to advertise your private school online and offline.
Written By: Adam Bennett | Wednesday, February 08, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You and I both know that every private school has its “unsung heroes,” like the custodians, instructional aides, volunteers, and community partners. Just as these individuals work behind the scenes to ensure that your school runs smoothly and that students have the resources they need to succeed, backlinks are the unsung heroes of the web.
But what are backlinks? You want to think of a backlink like a vote for your private school website. When another website has a link to your website, such as a community partner or "mommy blog," it's like they're saying, "this website is good, and people should check it out." The more votes (backlinks) a website has, the more popular it is and the higher it will appear in search engines like Google. Think of it like a popularity contest online. The website with the most votes (backlinks) wins!
I say they are the unsung heroes because they play a crucial role in how search engines like Google determine the relevance and authority of your website. This goes back to the Expertise, Authority, and Trustworthiness (E-A-T) that Google is looking for.
This post will delve into the world of backlinks, explaining what they are, why they're important, which kind will help your Google Ranking, good and bad link practices, and strategies for generating backlinks for your private school.
Written By: Adam Bennett | Monday, February 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Click-through rate (CTR) is an important metric in digital marketing. It measures how many people actually take action after seeing your advertisement, and it’s often the deciding factor in whether an advertising campaign is successful or not.
If your CTR is low, it means that your audience is not engaging with your content.
Fortunately, there are plenty of ways to improve your CTR, and in this article we’ll provide some tips that can help you increase your click-through rate.
We’ll look at how to optimize your content for higher engagement, how to create compelling visuals to draw attention to your message, and how to use A/B testing to better understand what works and what doesn’t.
Do you find yourself so overwhelmed with the day-to-day operations of your business that social media marketing takes the back burner? Whether you are a small marketing team or the sole proprietor of any small business, you are probably familiar with having to wear multiple hats to keep your business running, however, I wouldn't write off social media so promptly, no matter how hectic things can get at times.
In this day and age, the internet has become a way of life, with more and more people worldwide who can access it anytime, anywhere, on their phones. Americans spend an average of 5 hours and 30 minutes daily on their phones (Source: Zdnet), which is the same as driving from Asheville to Wilmington, NC. By 2025, it is predicted that there will be over three smartphone users for every five people in the USA alone (Source: Statista).
Till not so long ago, apps were a rarity. The average person uses a minimum of 9 apps daily and 30 apps monthly (Source: Buildfire). Apps and social media have given people more ways to engage with a brand, making apps ideal marketing vehicles to develop new sales and help businesses address evolving client needs. There are 302.35 million social media users in the US alone, meaning 90% of the US uses social media. (Source: Demandsage.com) Hence, there is a good chance your clients and prospects are already waiting to hear from you, which is why effective social media marketing for small businesses is necessary.
These numbers alone clearly indicate that social media is a fertile and powerful platform for small business social media marketing. Grow your brand, connect directly with your audience, and build brand awareness and brand loyalty with an innovative social media strategy for small businesses.
Social media is, without a doubt, the most effective platform for lead generation, enabling businesses to create content and resources resulting in added value for their prospects and clients. When people click on your social media post or offer, they are engaging and opting in to stay updated by following your business online, and these are more likely to convert.
What if I told you there is a simple, effective approach to social media marketing for a small business? Social media is a free, simple, and powerful tool for small businesses to connect directly with people interested in their brand. However, a little thought and strategy go a long way, so before you start posting, you'll need to set up a social media marketing strategy.
Written By: Hannah Kilpatrick | Wednesday, February 01, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.