As pest control companies aim to grow their customer base in an increasingly digital era, paid search advertising has become vital for boosting online visibility. With consumers leaning more on the internet to find local services, a strategic paid search approach connects your business with people right when they search for offerings like yours.
For small pest control operations, paid search done effectively provides a measurable way to drive targeted website traffic, increase lead generation, and convey what makes your services unique. This allows you to reach prospective customers at the critical moments they show initial interest.
This post will guide you through best practices across the paid search landscape specific to the pest control industry. Expect clear explanations around core concepts, step-by-step guidance on technical setup, proven optimization tips, and customization methods.
We’ll also cover the latest trends in the pest control space, where increased demand presents significant growth opportunities for businesses embracing digital channels. With the proper foundation, paid search lets you capture interest and stand out.
Written By: Hannah Kilpatrick | Tuesday, February 20, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a pest control company owner, manager, or marketing director, you know that maintaining a competitive edge means constantly coming up with new and creative ways to find and keep new customers. You need to get your company's name in front of the people and businesses that need your pest control services, then find a way to convert them into recurring customers.
Let's think about a real-world situation. Say you own Bug Off Pest Control, a small but mighty residential and commercial pest control provider in Charlotte. You may have the best treatments and most knowledgeable techs in the county, but how will homeowners and business owners find you when creepy crawlies start invading their properties? How will you stand out from competitors like your smaller competition or national chains like Terminix and Orkin? This is where strategic digital marketing comes in.
It's well established that when used strategically, the internet can rapidly grow a pest control company's customer base. While printed flyers, door hangers, and traditional advertising have their place for branding purposes, nothing compares with showing up high in the search engine results when a prospect asks, "How do I get rid of spiders?" or "What's the best roach control near me?"
You want your pest control company to dominate the first page of Google when potential customers in your service area start hunting for pest solutions online. The best approach to search engine domination is through search engine optimization (SEO), pay-per-click (PPC) advertising, local service ads (LSAs), or a combination of all three.
This post offers an in-depth analysis of SEO versus PPC to help growing pest control businesses in North Carolina and beyond improve lead generation and boost growth.
Written By: Hannah Kilpatrick | Tuesday, February 20, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In recent years, the digital landscape has become an indispensable battleground for businesses, especially for local service industries like pest control. This shift is driven by the increasing reliance of consumers on online platforms for their needs. This blog post will delve into the crucial realm of digital advertising, specifically for pest control business owners and managers like you.
Written By: Hannah Kilpatrick | Tuesday, February 20, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Marketing is essential for the growth and sustainability of any pest control business. However, determining the ideal budget to allocate can be confusing. Typically, pest control companies should strive to invest, on average, around 8% of total revenue back into marketing their efforts. Of course, the exact dollar figure will vary depending on current revenue streams and growth goals.
This post examines recommended budgets for pest control marketing based on four business lifecycle stages and some key marketing activities to think about.
Written By: Chad J. Treadway | Tuesday, February 20, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.