In the classic biblical story of David and Goliath, the young shepherd David defeats the giant warrior Goliath against all odds. But as Malcolm Gladwell argues in his book “David and Goliath,” David’s victory was not just a matter of luck or divine intervention – it was the result of a clever strategy that played to his strengths.
David didn’t try to fight Goliath, with heavy armor and a sword, on the giant's terms. Instead, he used his skill with a sling to strike Goliath from a distance, negating the giant’s size and strength.
As a small service area business owner, you might feel like David facing Goliath when competing against larger companies. But just like David, you have unique strengths that can help you outmaneuver the big guys. By embracing unconventional strategies and playing to your advantage, you can carve out your own path to success.
Written By: Chad J. Treadway | Wednesday, August 14, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a hardworking pest control business owner, you're fighting off creepy crawlies day in and day out for your customers. Thankfully, you’ve got a loyal base, but you’re always on the lookout for new ways to attract more clients and grow your business. You’ve heard whispers about this mysterious thing called “blogging” and how it can work wonders for your online presence. But let’s be real; you’re already juggling a million tasks, and the thought of adding another one to your plate makes you want to run for the hills (or call an exterminator for yourself!).
Fear not, my friend! In this blog post, we’ll dive deep into the world of pest control blogging and explore whether it’s the right fit for your business. We’ll cover the pros, the cons, and everything in between so you can make an informed decision and take your pest control empire to new heights. Get ready to laugh, learn, and maybe even squirm a little bit (hey, it’s the nature of the business!) as we uncover the secrets to successful pest control blogging. Imagine the potential growth and success your business could achieve with a well-maintained blog.
Written By: Chad J. Treadway | Monday, August 12, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Picture this: you’re a private school marketer and have spent countless hours crafting the perfect external marketing campaign. Your website is stunning, your social media game is on point, and your digital advertising is drawing in prospective families like moths to a flame. You’re feeling pretty good about yourself, right? But then, you start getting complaints from current parents about lackluster communication and notice an uptick in staff turnover. Suddenly, your external marketing success feels like a hollow victory. If this sounds like your situation, know that you're not alone in this struggle.
Sound familiar? If so, take heart. Many private school marketers find themselves in the same boat, struggling to keep their internal communications afloat while maintaining a polished external image. But fear not, dear reader! In this blog post, we’ll dive into the nitty-gritty of internal communications and explore proven strategies to help you navigate these treacherous waters. By the end, you’ll have a comprehensive plan to improve parent and staff satisfaction, boost retention, and make your school the talk of the town (in a good way, of course).
Written By: Adam Bennett | Monday, August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you a local service area business? Are you ready to take your content marketing game to the next level? As a small business, you might think, “I'm too busy recharging air conditioners, fixing water leaks, chasing pests, or making sure my customers' homes are spotless. Who has time for content marketing?”
But here's the thing: content marketing is no longer optional. It's a must-have for any local service area business looking to attract, engage, and retain customers in today's digital age. The good news? You don't need a massive marketing budget or a team of creative geniuses to make it work.
With a few simple tweaks to your content marketing strategy, you can engage your local audience, drive more traffic to your website, and establish yourself as the go-to expert in your field. And who knows, you might even have some fun along the way!
So, put on your marketing hat (don't worry; it looks great on you), and let's explore some simple and evergreen tips to improve your content strategy and get those phones ringing off the hook!
Written By: Adam Bennett | Monday, August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.