If you run a pest control company, you've likely noticed that winning commercial accounts feels different from residential work. The buying process is longer, the stakes are higher, and the decision-makers ask harder questions. That's because facility managers aren't just buying extermination — they're buying compliance, reputation protection, and risk management.
This post flips the script. Instead of writing for facility managers directly, we're writing for pest control companies so they understand exactly what their commercial prospects are evaluating. When you know the 10 questions facility managers are asking, you can position your company to answer them before they're even asked.
The commercial pest control segment accounts for nearly 40% of the global pest control market. According to market research, North America alone represented over 40% of global pest control revenue, generating approximately $8.6 billion in 2024. Yet most independent pest control companies treat commercial accounts as an afterthought. The operators who win these contracts — and keep them — are the ones who understand that facility managers operate under different pressures, regulatory requirements, and decision criteria than homeowners.
Let's walk through the 10 questions your commercial prospects are asking.
Written By: Adam Bennett | Monday, March 09, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You've got a solid residential route. Trucks are rolling. Techs are busy. But every month, it's the same grind, chasing one-off treatments, dealing with seasonal dips, and watching revenue flatline the second winter hits. You know commercial work is the next move. You've heard the pitch: "Get into multi-unit properties and watch your recurring revenue take off." So you start cold-calling property managers, dropping off business cards at leasing offices, maybe even undercutting the competition on price just to get a foot in the door.
And nothing happens. Or worse—you land a contract, realize the margins are razor-thin, and wonder why you bothered.
Here's the thing most pest control companies miss: property managers aren't shopping for the cheapest spray jockey. They're buried under vendor relationships—HVAC contractors, plumbers, electricians, carpet cleaners—all fighting for attention and budget. What they actually need is a partner who understands that pest complaints don't just kill comfort; they kill lease renewals. Across the 43.9 million rental units in the United States, pest-related tenant complaints are one of the fastest paths to costly turnover and bad reviews. The pest control company that frames itself as the solution to that problem, not just "bug spraying," is the one that wins the contract and keeps it.
This guide breaks down exactly how to make that shift. We'll walk through how to identify and target the right property managers, craft messaging that speaks their language, build a marketing system that generates inbound commercial leads, and position your company as the vendor they can't afford to replace. Whether you're just dipping a toe into commercial work or you're ready to scale an entire division, this is the playbook.
At Cube Creative Design, we help pest control companies reach the commercial prospects they need to grow. For a lot of our clients, cracking into property management partnerships has been the difference between staying flat and building a seven-figure operation.
Written By: Chad J. Treadway | Monday, March 09, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If your school generated 500 inquiries this year and enrolled 40 new students, your full-funnel conversion rate is 8%. That's above the 3-5% average, so it sounds fine. But here's what the aggregate number hides: somewhere between inquiry and enrollment, 460 families decided your school wasn't for them. Some were never a fit. Some were always going to choose the school closer to home. But some, maybe dozens, were persuadable families who slipped through the cracks because the follow-up was too slow, the application was too complicated, or the campus visit didn't answer the questions they actually had.
Those are the families that conversion rate optimization is designed to recover.
For school admissions teams operating in the March-April application window, this isn't theoretical. Every percentage point you recover at any funnel stage translates directly into enrolled students and tuition revenue. This post breaks down each stage of the admissions funnel, provides conversion benchmarks, and identifies the specific fixes that produce the biggest gains.
Written By: Adam Bennett | Monday, March 09, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Texas is about to experience one of the most significant shifts in public education funding in its history. Starting with the 2026-2027 school admission year, families across the Lone Star State will have access to publicly funded Education Savings Accounts that can be used toward private school tuition and a wide range of other approved educational expenses.
Signed into law as Senate Bill 2 during the 89th Texas Legislative session, this $1 billion initiative is officially known as the Texas Education Freedom Accounts, or TEFA. For parents who have long wanted more control over how and where their children are educated, this program represents a turning point that could fundamentally change the educational landscape in Texas.