If you are trying to figure out how to use social media for small businesses, you are exactly the person this post is talking to and seeks to help. Social media marketing is what small businesses should do if they want to ensure good momentum in their marketing efforts, along with other platforms they use for promoting their business locally. Now, you need to be confident that you are starting right with your social campaign. So, here are the top twelve social media tips for small businesses to help you see if you're doing it right or not.
Written By: Hannah Kilpatrick | Wednesday, September 07, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When it comes to growing your small business, you know that you need to keep adding new clients consistently. The problem most small business owners run into is how much you should spend to attract these new clients. I will attempt to answer this question, help you understand the difference between sales and marketing, help you develop your marketing budget, and provide you with links to sample budgets!
Written By: Chad J. Treadway | Monday, September 05, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you know that competing with national brands is hard. They have massive budgets and can throw money at every advertising opportunity coming and going. In comparison, you have to be much more conscious of your limited budget. Therefore it begs the question of how can you compete against these Goliaths?
The answer is simple, invest in Local Search Engine Optimization (Local SEO). If the internet is the great equalizer, Local SEO can be the stones in your sling.
Not only is Local SEO economical it is highly effective at generating highly qualified local leads.
Written By: Chad J. Treadway | Wednesday, August 31, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The appropriate website design is critical when developing an integrated marketing strategy for your small business. The standard for web design is no longer just functionality or visibility; it’s all in the details that influence how a user interacts with your business. From layout to color, these critical factors work together to create a digital tool that, when used effectively, may dramatically boost internet marketing campaigns.
A high-quality brand website is now an essential component of any efficient digital marketing plan, and client expectations for web design are higher than ever. A 2019 Gartner report said that “88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality.”
And it appears that, regardless of industry, a current, helpful, and visually pleasant website generates trust with potential clients and, as a result, can influence client acquisition and conversion rates.
Written By: Chad J. Treadway | Monday, August 29, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.