Building a technical team from the ground up must be done as intentionally and systematically as possible. You have to know exactly what you want and what your business needs. Then you start tracking down the relevant talents for your team.
A technical team is essential to your business because they are directly involved in the technological development of your product. The team helps your business navigate the Tech market and usually consists of engineers, network architects, UI/UX designers, analysts, and hardware experts. Depending on what service your company offers, your technical team could be just two software engineers in a shared working space or a third-party organization where you outsource your technological needs. However, as a business owner, you can choose to build your team in-house.
Written By: Chad J. Treadway | May 08, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the age of the image, creating an email marketing campaign that doesn't look authentic could be a make-or-break decision for your brand. But let's take it from the top.
Visual content comprises of various visual formats, whether it's a video, an image, or a GIF.
The key to increasing your Asheville area small business’s clientele is through marketing, primarily content marketing. With content marketing, you are telling your business’s story in such a way that it attracts prospects, educates them, and entices them to choose your WNC small business.
Now, there are numerous options for small businesses to get the word out, but content marketing is one of the better and more cost-effective ways to differentiate yourself and your business from the competition.
As prospects begin their search for services or products, they have several questions, such as:
- What distinguishes your Asheville small business from the one down the street?
- What are the criteria for hiring employees?
- What is the business’s mission/philosophy?
- How much can clients be involved, and what role can they play?
- What are the expectations for communication with clients?
- What results can we expect if we use your services or products?
- What are the business’s difficulties? What are the areas that need to be improved?
Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.
Ensure you deliver on what you promise regarding what you say and do. This will not only reassure clients, but they will also be able to see the quality of your services or products.
You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal client will help you develop marketing content and collateral that speaks directly to them.
Written By: Adam Bennett | May 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.
Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?
If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.
The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.
Here are seven ideas of how to market a private school.
Written By: Adam Bennett | May 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.