If you ask someone what marketing is, they may respond with various answers. Some would argue that it is selling, whereas others will refer to it as advertising, promotion, or anything else, but getting a particular and meaningful answer is challenging!
This post will give you a good overview of everything you need to know about marketing and related topics (especially around the internet).
We will look at:
Written By: Chad J. Treadway | Wednesday, October 19, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
Written By: Adam Bennett | Monday, October 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.
But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).
In this post, we will look at the following:
- What are Google Local Service Ads and Google Ads
- Pros and Cons of Google Local Service Ads and Google Ads
- What Industries Can Use Google Local Service Ads
- What Cities and Regions Can You Use Google Local Service Ads
Written By: Adam Bennett | Wednesday, October 12, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
Written By: Adam Bennett | Monday, October 10, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.