In today’s digital age, social media is more than just a platform for sharing personal life updates. It has become a critical marketing tool, especially for educational institutions like K-12 private schools. Harnessing the power of social media platforms such as Facebook and Instagram can significantly boost your school’s visibility, attract potential students, and engage with the school community at large.
Written By: Hannah Kilpatrick | Wednesday, November 22, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a private school administrator, you know first-hand the challenges of staying competitive in today's dynamic education landscape. To attract new students and families, it's essential to have your finger on the pulse of market trends, parent concerns, and student needs. This allows you to shape your school's offerings, messaging, and experiences to stay relevant.
Conducting ongoing market research is one of the most powerful ways to inform your marketing strategy. By surveying your community, analyzing the competition, and tracking larger trends, you gain priceless insights into your positioning and opportunities for growth.
With the right market insights, you'll be equipped to tell a compelling story and provide the education that today's families demand. Therefore, in this post, you'll discover tips for gathering feedback from key stakeholders, evaluating competing schools, and identifying gaps in your marketing approach.
Written By: Chad J. Treadway | Wednesday, November 22, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Developing an effective marketing strategy is crucial for private schools to attract and retain students in an increasingly competitive environment. But where do you start?
This post will discuss the five most important marketing goals private schools should focus on, along with examples and tips to make your strategy successful.
Written By: Chad J. Treadway | Wednesday, November 22, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a k-12 private school principal or administrator, you may think that your school has been doing all the right things.
Truth be told, you may be. However, we all know that the seven most dangerous words in the English language are “we have always done it that way.”
On the other hand, you may sometimes feel like your message isn’t reaching the right people. You want local families to know just how amazing your school community is! The good news is that using inbound marketing and other smart tactics can get your school on prospective parents’ and students’ radars.
In this post, we’ll explore easy, proven ways to make sure you’re connecting with the families who’d appreciate everything your private school has to offer. Let’s get started!
Written By: Adam Bennett | Wednesday, November 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.