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You and I both know that a private school’s online presence is more critical than ever. Prospective parents and students often form their initial impressions of a school based on its digital footprint long before setting foot on campus. As a K-12 private school administrator, marketer, or enrollment manager, it is essential to understand the importance of creating a strong digital first impression and take the necessary steps to optimize your school’s online presence. Because let’s face it, if your school’s website looks like it was designed by a bunch of kindergarteners or something from the last decade, you might as well kiss those prospective families goodbye.
Written By: Adam Bennett | July 22, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business, marketer, or organizational leader, understanding the demographics of each major social media platform is key for crafting effective strategies and connecting with your target audiences. With numerous social networks out there, it's crucial to focus your efforts on the platforms where your ideal customers are most active and engaged.
To help you make data-driven decisions, we've compiled the latest user demographics for seven of the hottest social apps: Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, and the up-and-coming Threads. In this rundown, I'll dive into vital stats like age breakdowns, gender splits, and geographic trends.
Whether you’re a social media manager deciding where to allocate ad spend, a content creator looking to tailor your posts for each channel, or a business owner aiming to better understand your customer base, these insights will give you you a solid grasp of today's social landscape. Let’s explore the numbers!
Written By: Hannah Kilpatrick | July 22, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Why do companies have client portals? To create a better customer experience. To attract and retain more customers. To more effectively engage with their customers.
These are things all businesses, big or small, want. So the short answer to the question “Are client portals only for big businesses?” is no, certainly not. Small businesses can greatly benefit from implementing a client portal, especially when they’re starting to experience significant growth.
Let’s look at how client portals can benefit your small business.
With the integration of AI, or artificial intelligence, the relationship between brands and influencers has reached a new height. AI has brought a new perspective to influencer marketing by evaluating customer behavior.
For this reason, 63% of businesses want to use artificial intelligence in their influencer campaigns. They know it can grow awareness and connect businesses to the right audience. The use of AI influencers is also increasing because it comes up with opportunities while reducing challenges.
But what are the other primary roles of artificial intelligence in influencer marketing? How does it help create different effective strategies? Let's find that here!
Imagine you've just completed a successful pest control treatment, and your client is thrilled. Yet, when you ask for a review, they disappear. What went wrong?
In the cutthroat world of pest control, online reviews are not just valuable. They are essential. Almost 9 out of 10 customers rely on online reviews for local businesses before making a decision!
Reviews boost your company’s visibility and trust and can make or break your business. However, getting customers to write reviews is not always easy. Even satisfied customers can 'ghost' requests for feedback, leaving many pest control businesses in the dark. This blog delves into the reasons behind customer ghosting. It offers a strategic approach to recovering these lost opportunities, specifically designed for pest control companies looking to enhance their online reputation and SEO.
Written By: Adam Bennett | July 17, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Welcoming new families into your school community is more than just a formality—it's an opportunity to create lasting connections that can significantly boost enrollment and foster loyalty. Imagine transforming each new parent into a passionate advocate for your school, someone who feels valued, connected, and committed to your school's success. This kind of engagement doesn't happen by chance; it requires a strategic approach.
In this guide, we’ll explore ten essential steps that K-12 private schools should take to effectively onboard and engage new parents, enhancing their connection and commitment to your school community. Ready to transform your new parent engagement process? Let's dive in.
Written By: Adam Bennett | July 17, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you tired of seeing your competitors dominate the search results while your website collects virtual cobwebs? Fear not, because today, we’re diving into the world of local SEO landing pages – the secret weapon that can help you attract more customers and leave your rivals in the dust.
But wait, what exactly is a local SEO landing page? Simply put, it’s a webpage designed to rank well for local search queries and convert visitors into loyal customers. Think of it as your digital front door, showcasing your services to potential clients in your area.
Now, I know what you’re thinking: “Great, another marketing task to add to my never-ending to-do list.” But trust me, investing in a well-optimized local landing page can be a game-changer for your business. Plus, after reading this post, you’ll have all the tools and knowledge you need to create a page that both search engines and customers will love.
Written By: Chad J. Treadway | July 15, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you a private school decision-maker or marketer struggling to get your website noticed? In today's digital age, having a strong online presence is crucial for attracting families and boosting enrollment. This guide will introduce you to the power of Search Engine Optimization (SEO) and show you how to transform your online visibility.
Did you know that almost 7 out of 10 of online experiences begin with a search engine? (BrightEdge) For private schools, appearing at the top of search results can make the difference between full enrollment and empty classrooms. SEO is the art and science of enhancing your website to rank higher in search engine results. When parents search for schools in their area, you want your school to be among the first results they see. Why? Because the majority of clicks go to the top results on the first page of Google. Simply put, better SEO means more visibility, more visitors, and, ultimately, more students for your school.
In this comprehensive guide, we'll explore why SEO matters for K-12 private schools and provide actionable tips on how to improve your school's SEO. From understanding the basics to implementing advanced strategies, you'll learn how to make your website a magnet for prospective families. Whether you're new to SEO or looking to refine your approach, this guide will equip you with the knowledge and tools you need to succeed in the competitive world of private school marketing.
Ready to get started? Let's dive into the world of SEO and discover how it can help your school shine online!
Written By: Adam Bennett | July 15, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a pest control business owner, you know that attracting new customers is essential for growth and success. But did you know that 61% of marketers say generating traffic and leads is their top challenge? (Source: HubSpot) Imagine if you could tap into a steady stream of qualified leads who are ready to hire your services and help you build a thriving business. That's where effective lead generation comes in.
Lead generation is crucial for the growth and success of small pest control businesses. In today’s competitive market, attracting new customers, increasing revenue, and building brand awareness are essential for staying ahead of the competition. This comprehensive guide will explore the most effective strategies and tactics for generating leads, tailored specifically to the needs of pest control company owners and marketers.
Written By: Chad J. Treadway | July 10, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You might wonder how to get your name out there without breaking the bank if you’re running a small service area business like plumbing, roofing, pest control, moving, or home cleaning. Well, guess what? TikTok isn’t just for dance challenges and viral recipes—it's a goldmine for businesses like yours! Let's dive into how TikTok can turbocharge your marketing strategy and help you connect with your community in a fun, authentic way.
Written By: Hannah Kilpatrick | July 10, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Picture this: it's a beautiful summer day, and you're sitting in your office, sipping your favorite beverage, when suddenly, a thought strikes you like a bolt of lightning. "Holy marketing strategy, Batman! The new school year is just around the corner, and we need to kick our enrollment and engagement efforts into high gear!"
Fear not, intrepid school marketer, for you've come to the right place. In this post, I'll unveil four essential marketing projects that will help you vanquish the villains of low enrollment and disengaged communities. These projects are the secret weapons you need to make your K-12 private school the talk of the town and the envy of other schools.
So, put on your thinking cap, grab your trusty sidekick (a.k.a. your marketing team), and let's dive into these game-changing initiatives that will transform your school's marketing strategy faster than a speeding bullet!
Written By: Adam Bennett | July 08, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Attention, private leaders and marketers! Are you ready to unlock the full potential of your school's online presence and drive enrollment like never before? In today's digital age, social media marketing has become an indispensable tool for private schools looking to engage with their target audience, showcase their unique value proposition, and, ultimately, attract more students. If you're not harnessing the power of social media, you're missing out on a world of opportunities. In this blog post, we'll explore the unparalleled benefits of social media marketing for private schools and provide you with actionable strategies to create a winning social media campaign that will set your school apart from the competition.
Written By: Hannah Kilpatrick | July 08, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.