What’s the most potent sales tool for your pest control business? A large Yellow Pages ad? The latest radio jingle? Think again.
According to research, nearly 97 out of 100 homeowners consult online testimonials when selecting an extermination service provider. Customer advocates are your best salespeople.
Yet out of over 32,000 pest control companies nationwide, according to Gartner, only 1 out of 10 actually use the feedback to improve, and only 5% tell people what they are doing in response to what they heard. That’s an enormous missed growth opportunity.
Let’s say a homeowner discovers used mouse droppings dotted along recently installed kitchen shelves. Their minds race to past neighbors complaining of unwanted rodents after nearby construction. So they turn to online reviews for confidence that an exterminator can competently eliminate the health hazard before it multiplies.
With some strategic planning, you can leverage the experiences of the people you serve to shape decisions like this daily, build trust in your expertise, and drive more calls. This post explores tips on spotlighting delighted customers across channels to grow your bottom line.
Written By: Chad J. Treadway | Monday, February 05, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Navigating the vast expanse of social media can feel like embarking on a journey through uncharted territory. With platforms evolving rapidly and user behaviors shifting constantly, small businesses must grasp the intricacies of this digital landscape.
Private school administrators and principals understand the need for marketing, yet according to a report from Angela Brown at Niche.com, validating the impact of these efforts remains a challenge. Studies have shown that more than 7 out of 10 private school marketers need help quantifying the impact of their strategies. With many tools at their disposal in the digital age, there is no excuse for neglecting the tracking, analysis, and reporting of marketing data.
Tracking the right metrics gives school marketers perspective. Gaining insight into your analytic results helps you set goals and reasonable expectations. Let's take our fictional Greenfield Academy as an example. Let's suppose they currently have 2,500 users on their website per month. During goal-setting conversations, someone suggested that it should be 10,000 users per month. Unfortunately, this was unreasonable, given their location and budget. A more realistic goal would be 5,000 website users per month.
Social media analytics are similarly useful. For example, Greenfield can track the engagement metrics on their social media channels to help determine future content topics.
In today’s technology age, many digital marketing tools offer school marketers unprecedented data. This can pose a challenge for marketers, who can spend too much time on analytics that may not prove advantageous. School marketers need to be measuring the right metrics.
In the technology-driven landscape, an abundance of digital marketing tools empowers administrators. However, the challenge lies in avoiding excessive focus on non-advantageous analytics. Private school administrators must prioritize measuring metrics aligned with guiding principles:
Written By: Chad J. Treadway | Wednesday, January 31, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Social media isn't just a nice-to-have these days - it's a must-have that can make or break your enrollment goals. But simply creating accounts isn't enough. Tracking performance through data-driven metrics is crucial to demonstrate tangible returns on investment (ROI) and unlock social media's true potential for your k-12 private school.
Think about this, the average engagement in the education field hovers between 0.5-4% depending on the social media platform. This means that savvy private school admissions directors, marketers, and principals can use analytics to unlock far greater gains. Whether your current private school social media strategy lacks direction or needs a fresh injection of data intelligence, this post reveals how to transform digital efforts into enrollment momentum.
Written By: Hannah Kilpatrick | Monday, January 29, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.