Student enrollment at public and private schools across the country has been in decline over the past several decades. As a private school principal or administrator, you must attract new students amid ever-fiercer competition from charter schools, homeschooling programs, and public school options. To thrive in this environment, administrators must adopt proactive approaches to admissions. Here are five strategies and tips that private school principals and administrators like you can use to increase your enrollment.
Written By: Adam Bennett | November 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
With increasing competition, as a K-12 school principal or administrator, you’re always searching for effective advertising strategies to reach prospective parents, their children, and ultimately stand out. This article outlines four research-based advertising channels that may be beneficial for private schools to explore to boost enrollment numbers and maximize their recruitment budget.
Written By: Chad J. Treadway | November 22, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital age, social media is more than just a platform for sharing personal life updates. It has become a critical marketing tool, especially for educational institutions like K-12 private schools. Harnessing the power of social media platforms such as Facebook and Instagram can significantly boost your school’s visibility, attract potential students, and engage with the school community at large.
Written By: Hannah Kilpatrick | November 22, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a private school administrator, you know first-hand the challenges of staying competitive in today's dynamic education landscape. To attract new students and families, it's essential to have your finger on the pulse of market trends, parent concerns, and student needs. This allows you to shape your school's offerings, messaging, and experiences to stay relevant.
Conducting ongoing market research is one of the most powerful ways to inform your marketing strategy. By surveying your community, analyzing the competition, and tracking larger trends, you gain priceless insights into your positioning and opportunities for growth.
With the right market insights, you'll be equipped to tell a compelling story and provide the education that today's families demand. Therefore, in this post, you'll discover tips for gathering feedback from key stakeholders, evaluating competing schools, and identifying gaps in your marketing approach.
Written By: Chad J. Treadway | November 22, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
