Tell me if this scenario resonates with you: You've just spent hours crafting the perfect email newsletter to keep your parents informed about upcoming events and important updates. You hit “send” with a sense of accomplishment, only to find out later that half of the parents never even opened it! Sound familiar? If you're struggling to keep up with the ever-changing communication preferences of parents, you're not alone.
In today's fast-paced, technology-driven world, parent communication preferences evolve faster than your the veteran teachers VHS collection. As a private school leader, it's crucial to stay on top of these changes and adapt your strategies accordingly to effectively engage parents and foster student success. But don't worry, we've got your back! This article will provide you with in-depth insights and actionable tips to help you navigate the shifting sands of parent communication. So, grab a cup of coffee, and let's dive in!
Written By: Adam Bennett | August 19, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a K-12 private school decision-maker or marketer, you’re constantly seeking ways to elevate your school’s brand, attract the right families, and increase enrollment. A critical aspect of achieving these goals is developing and executing a strong digital marketing strategy that tells your school’s unique story. However, with limited resources and a multitude of responsibilities, you may find yourself at a crossroads: should you build an in-house marketing team or outsource to a specialized agency?
In this blog post, we’ll explore the pros and cons of both approaches and reveal why outsourcing your K-12 private school’s digital marketing efforts may be the key to unlocking your storytelling potential and driving meaningful results. We’ll also provide guidance on how to choose the right digital marketing partner and share real-world examples of K-12 private schools that have successfully outsourced their marketing efforts.
Written By: Adam Bennett | August 14, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Picture this: you’re a private school marketer and have spent countless hours crafting the perfect external marketing campaign. Your website is stunning, your social media game is on point, and your digital advertising is drawing in prospective families like moths to a flame. You’re feeling pretty good about yourself, right? But then, you start getting complaints from current parents about lackluster communication and notice an uptick in staff turnover. Suddenly, your external marketing success feels like a hollow victory. If this sounds like your situation, know that you're not alone in this struggle.
Sound familiar? If so, take heart. Many private school marketers find themselves in the same boat, struggling to keep their internal communications afloat while maintaining a polished external image. But fear not, dear reader! In this blog post, we’ll dive into the nitty-gritty of internal communications and explore proven strategies to help you navigate these treacherous waters. By the end, you’ll have a comprehensive plan to improve parent and staff satisfaction, boost retention, and make your school the talk of the town (in a good way, of course).
Written By: Adam Bennett | August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Your school's website is often the first point of contact for prospective families and a vital tool for engaging current students and parents. However, as a K-12 private school administrator or marketer, you find yourself grappling with an outdated, hard-to-navigate site that doesn't do justice to your school's unique strengths and values.
The task of overhauling your website can feel like a daunting mountain to climb, and you're not alone in this uphill battle. Many private school decision-makers face similar challenges: creating a website that authentically represents their school's mission, ensuring the site is user-friendly and mobile-optimized, and leveraging the website to drive enrollment and foster a thriving school community.
But fear not! In this blog post, we'll explore ten crucial questions about K-12 private school websites and provide actionable tips to address each one. From prioritizing user experience to harnessing the power of content marketing, we've got you covered. These tips are not just theoretical, they are practical and can be implemented to transform your website. So, grab a notepad (or your favorite note-taking app), and let's dive in!
Written By: Adam Bennett | August 07, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
