The goal of private school marketing strategies is to entice potential students to attend and apply to your school. Having cohesive strategies is crucial for making your educational brand relevant to your demographic both in the short and long terms.
If you want your school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Fortunately, agencies such as Cube Creative Design exist to meet your needs. With its slew of sophisticated services, We can be your school’s reliable partner for meeting its digital marketing needs.
This post looks at three major trends to monitor how to market a school and how to ensure its continued growth. We’ll discuss the rationale behind what we think should be your focus demographics, how you can effectively reach out to them, and how you can maintain their loyalty to your brand of education through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | Wednesday, May 19, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The academic arena in the 21st century is extremely competitive. The costs of running and maintaining a school have risen drastically, and each year, it’s becoming harder to convince parents that choosing a private over a public school is still a sound investment given its rising cost. That’s why schools need to have a solid marketing plan to combat the challenges that they currently face.
Private school marketing campaigns aim to entice prospective students to come to your school and enroll. It is important to have a consistent strategy in place to keep your school's academic identity meaningful to your demographic in the long term.
Keeping up to date on the new school marketing strategies and applying them regularly is critical if you like the school to excel. Luckily, companies like Cube Creative exist to support you. Cube Creative will be a dependable collaborator for the school's digital marketing demands, thanks to its wide range of sophisticated services.
This article examines three big challenges to keep your eye on when it comes to marketing the school and ensuring its long-term success and how your school can work around them. We will go into who your target demographics are, how you can successfully communicate to them, and how you can keep their commitment to your educational brand through a strong online presence and advertising strategy.
Written By: Adam Bennett | Monday, May 17, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the old days, private schools bragged about dedicated faculty, excellent student-to-teacher ratios, and strategies in educating the whole child, which was the focus of marketing a school.
Nowadays, employing only this approach may fail to attract students to enroll in these institutions. In addition to this strategy, one also needs to use other marketing approaches.
Social media engagement is one such strategy. Facebook, Twitter, Instagram, and more are available platforms you can use. Increase your branding and improve your parent engagement by choosing the most suitable social media platform.
One of the best private school marketing strategies when using social media is to reach out to just a few people. Do not adopt a cluttered approach that reaches out to the highest number possible. Instead, target a few ones who already have an interest in your school.
Then create a wildfire of interest that you can grow from there and proceed using other effective methods that work for word-of-mouth strategies, SEO strategies that work for most types of business and organization, and competitor analysis.
Written By: Adam Bennett | Thursday, May 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The journey that starts from accessing your target market to invoking your target market to procure your service or product is quite frankly long and arduous. In the case of private schools, you have a very specific niche. Your market is wide and profitable but tapping into the market is easier said than done.
However, that should not discourage you from fully optimizing the resources at your disposal. The journey is long, but the results are outstanding. Your first and quite ready resource at your disposal is your enrollment funnel. Just like any industry funnel, it is made to improve your process and possibly maximize on profits.
The only difference is that different industries have different issues they want to solve through their funnel. In terms of the private school industry, here is your specialized enrollment funnel. Its main aim is to actualize admissions and increase your student body.
But first, lets start with the basics—the introductory part of the marketing textbook.
Written By: Adam Bennett | Thursday, April 29, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
