As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.
The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.
Written By: Chad J. Treadway | Wednesday, January 25, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this digital world, your website will likely be one of the first and best impressions you can make on potential clients. Web “people” go by various names: web designer, webmaster, web developer, digital marketer, SEO guy, SEO agency, content marketing agency, etc. Because of their technical prowess, they have an uncanny ability to speak a different language.
Before you dedicate your time, energy, and hard-earned dollars toward the perfect website, here are ten questions you need to ask and potential answers for them:
Written By: Chad J. Treadway | Monday, January 23, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ah, the humble email has come a long since Ray Tomlinson sent the first one in 1971. While it may have started as a side project for him, it has become one of the most used communications methods.
According to recent research by Statista, it was estimated that 333.2 Billion emails would be sent and received daily. Think of it like this that is 41 emails per person per day, or nearly 15,000 a year!
While an email may seem like an afterthought to your overall digital marketing strategy, I am here to tell you it should be considered one of the first things you think about once you have enough content (blogs and landing pages) in place.
Therefore in this post, I will cover ten reasons and stats why you need to think about email marketing as part of your digital marketing strategy and email newsletters asset sizes!
Written By: Chad J. Treadway | Wednesday, January 18, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
According to Statistica, In 2022, global content marketing industry revenue was estimated at roughly 76 billion dollars, projected to increase to over 88 billion in 2023. Suffice it to say the worldwide content marketing sector has snowballed in recent years. Therefore, content marketing will remain essential to your private schools’ marketing mix.
Private schools like yours must use many different types of content outlets for marketing your school effectively; these include but aren’t limited to:
- Blogs
- Infographics
- E-books
- Email Newsletters
- Print Newsletters
- Social Media Posts
- Videos
- Podcasts
- Testimonials and Reviews
- Paid advertising (PPC and Social Media Ads)
Private school marketers and administrators that can anticipate content marketing trends and changes in audience behavior will be able to alter their marketing strategies and make the best investment in resources and time. To increase growth, private school marketers must be aware of the ever-changing world of content marketing.
When done correctly, digital and content marketing attract new parents and caregivers to your site and increase searches and questions. So how can you market your school the right way with content? Here are the top seven content marketing trends that private school marketers should be aware of.
Written By: Adam Bennett | Monday, January 16, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.