In today’s digitally-driven world, marketing trends may come and go. Still, one strategy remains timeless – evergreen content. This particular type of content serves as the backbone for sustainable online success. By providing genuine, lasting value to your readers, evergreen content continues to drive traffic, generate leads, and engage your audience long after publication.
In this guide, we’ll dive into what makes content evergreen, look at some of the best evergreen content formats, and explore how to optimize this content for maximum impact over the long haul. Let’s get started!
Written By: Adam Bennett | December 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Do you wonder why old pages tend to show up at the top of some search results even though they are relatively old? Aren’t we told to keep our content fresh to stay on top of search engine results? We in the digital marketing industry refer to these results as evergreen content.
Written By: Chad J. Treadway | December 11, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Applying a broad strategy to your marketing can prevent you from alienating audiences, but it can also prevent you from reaching the level of depth and engagement that a more specific approach could provide you with.
If you’ve been taking a general approach to marketing, there could be several reasons why it hasn’t worked out for you so far, and if that’s the case, turning your attention to more specific methods might be in your interests.
Facebook is one of the biggest social media platforms for businesses to connect with potential and existing clients. Using Facebook for business provides unlimited opportunities for small businesses who want to improve their return on investment with social media.
This makes it vital to know how to create a Facebook business page to boost your small business's visibility and increase conversions. This article explains how to use Facebook for business and how to run a business page.
Written By: Hannah Kilpatrick | December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.