As a small business owner, you understand the vital role that content plays in promoting your products or services. However, creating quality, visually appealing, and engaging content can be challenging, especially when resources are tight. Don’t fret! There are plenty of tools available to help you craft compelling content without breaking the bank. Let's explore some of them.
Written By: Chad J. Treadway | Wednesday, November 15, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Market research can feel overwhelming for small business owners. With so many tools, how do you even know where to start? Don't worry; I've got you covered. I've rounded up 24 top market research tools to help take the guesswork out of choosing the right one for your business.
Whether you need to get insights on your clients, analyze the competition, or improve your website and marketing, these tools are something for everyone. Many are even free or have free versions, so small businesses can benefit without breaking the bank.
Let's dive in!
Written By: Chad J. Treadway | Wednesday, November 15, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Email marketing is a powerful tool for small businesses. It allows you to build better client relationships, increase open rates, and boost your brand's credibility. Here's a list of 32 practical tips that can significantly improve your email marketing strategy.
Written By: Chad J. Treadway | Wednesday, November 15, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you know how important it is to get your brand seen by potential clients. But cutting through the noise and reaching your target audience can be challenging, especially with limited marketing resources.
Pay-per-click (PPC) advertising is quickly becoming an essential component of digital marketing for small businesses. It allows you to get your ads in front of people who are already searching for your products or services.
And among the PPC platforms, Google Ads stands out as one of the most effective solutions. Recent data shows just how prominent Google Ads has become. According to Statista, ad spending on Google Ads is expected to surpass $175 billion by 2027. The platform accounts for 71% of the global search advertising market share.
With numbers like that, it's clear Google Ads should be part of your small business marketing strategy. In this post, we'll explore 10 compelling reasons to use Google Ads. By understanding the key benefits, you can determine if it's the right fit to help you acquire more clients and grow your business.
Written By: Hannah Kilpatrick | Monday, November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.