Parent testimonials are one of the most influential marketing tools a private school can leverage. According to Bright Local, "90% of consumers read online reviews before visiting a business," with many trusting them as much as personal recommendations.
For private schools specifically, parent testimonials build vital social proof and credibility during the school selection process. They provide authentic peer insight into the student experience that resonates strongly with prospective families.
In fact, not only do nearly 8 out of 10 people find others testimonials helpful when evaluating a business, but one study by WikiJob and VWO saw brands incorporating testimonials increase conversions by 34%.
Clearly, parent testimonials can drive enrollment growth. So, what exactly makes them so impactful?
Written By: Adam Bennett | Monday, November 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Your meta description hugely impacts getting users to click on your site from search engine results pages (SERPs). Meta descriptions are HTML attributes that concisely summarize a web page's content in about 160 characters. They appear directly below the blue clickable links in search engine results pages (SERPs), influencing whether searchers will click on your site.
A compelling meta description can improve click-through rates. According to a study by Ignite Visibility, over 6 out of 10 respondents said the description had the most significant impact on their decision to click a result. On the other hand, weak meta descriptions can negatively impact click-throughs and prevent you from capitalizing on that free organic traffic from search.
This post will explore what makes a good meta description and provide tips to write ones that convince searchers that your page contains the answers they seek.
Written By: Chad J. Treadway | Monday, November 27, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your brand is the face of your business. It represents who you are, how you operate, and how people perceive you. However, over time, your brand can become outdated or lose its appeal. The solution? A brand refresh! Revitalize your image to energize both long-time customers and newcomers. In this article shared by Cube Creative Design, you can learn how you can upgrade your business and drive growth and continued success.
In the ever-evolving landscape of the digital world, user-centric web design stands as a beacon of innovation and impact. The paradigm has shifted from merely presenting information to creating meaningful and engaging experiences for users. User-centric web design is not just a trend; it's a philosophy that places users' needs, preferences, and experiences at the forefront. This exploration of creating interfaces with impact delves into the principles, strategies, and benefits of user-centric web design.