In today's school choice landscape, private K-12 schools face a significant challenge in attracting and enrolling prospective students and their families. With an overwhelming amount of information and options available, making your school stand out and effectively engaging potential applicants has become increasingly difficult. The solution lies in developing a comprehensive marketing strategy centered around the enrollment funnel – a strategic approach that guides families seamlessly from initial awareness to interest, desire, and, ultimately, enrollment.
In an ideal world, every student who would thrive at your K-12 private school would apply. However, with fierce competition and overwhelming information about private school education, it can be challenging to make your school stand out to prospective students and their parents.
Even if a small portion of your target audience has heard of your school, an even smaller fraction will actually decide to submit an application. So, how can you boost awareness of your institution and increase enrollment simultaneously?
The answer lies in developing a marketing strategy that revolves around your enrollment funnel. After all, the "if you build it, they will come" approach may work in movies, but you need a more proactive plan in the real world of private school admissions.
Understanding the private school enrollment funnel is crucial to optimizing your marketing efforts effectively. Picture it as a game of Chutes and Ladders, where your goal is to guide families to your school while preventing them from sliding away to your competitors.
In this post, we'll break down the enrollment funnel, explore how to create marketing materials for each stage, and discuss ways to differentiate your K-12 private school marketing strategy within each stage to appeal to your two key marketing personas: students and parents. By the end, you'll clearly understand how to navigate the exciting world of private school enrollment marketing.
Written By: Adam Bennett | June 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract organic traffic to your pest control company's website? You're not alone. In today's competitive digital landscape, simply relying on traditional marketing methods is no longer enough. The secret to boosting your online visibility and driving more customers to your business lies in the power of asset creation.
In the competitive landscape of pest control services, simply relying on traditional marketing methods like print ads and billboard marketing campaigns may not be enough to set your company apart. To truly thrive and attract more organic traffic to your website, you need to focus on asset creation – a powerful strategy that can enhance your brand image, improve your search engine rankings, and ultimately drive more customers to your business.
Written By: Chad J. Treadway | June 12, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine this: You’re a plumber and just fixed a leaky pipe for Mrs. Johnson down the street. You’re feeling pretty good about yourself, but then you remember that you need more customers to keep your business from going down the drain. You’ve heard about this thing called SEO, but it sounds like a foreign language. Fear not, my friend! I’m here to break down the technical side of SEO and help you get your business in front of more people online.
Before we get started, let me share a couple of “Did You Knows:”
- Did you know that according to Klarna’s 2023 report, just over 2 out of every 5 shopping experiences start with a search engine? They also found that just over 6 out of 10 Millennials and over 5 out of 10 Gen Z'ers globally would opt for only shopping online if they had to choose.
- Did you know in a 2019 BrightEdge Research report, they stated that “Organic Search share of traffic increased to 53.3% on average across industries.”
Now, I know what you’re thinking: “I’m a plumber, I don’t have a retail store, and I’m not some tech guru!” But don’t worry, you don’t need to be a coding wizard to implement these technical SEO best practices. Just follow along, and I’ll guide you through the process.
Written By: Chad J. Treadway | June 12, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you tired of constantly churning out new content to keep up with the ever-changing marketing trends? Well, I’ve got some good news for you: evergreen content is here to save the day (and your sanity)!
You might be thinking, “What the heck is evergreen content, and how can it help my (insert your industry) small business?” Don’t worry; I’ve got you covered.
Evergreen content is like that trusty ol’ plunger in your toolkit—it’s always there when you need it and gets the job done without a fuss. In the marketing world, evergreen content is any content that remains relevant and supports your business growth with minimal changes over time.
Written By: Chad J. Treadway | June 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.