You and I both know that a private school’s online presence is more critical than ever. Prospective parents and students often form their initial impressions of a school based on its digital footprint long before setting foot on campus. As a K-12 private school administrator, marketer, or enrollment manager, it is essential to understand the importance of creating a strong digital first impression and take the necessary steps to optimize your school’s online presence. Because let’s face it, if your school’s website looks like it was designed by a bunch of kindergarteners or something from the last decade, you might as well kiss those prospective families goodbye.
Written By: Adam Bennett | July 22, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business, marketer, or organizational leader, understanding the demographics of each major social media platform is key for crafting effective strategies and connecting with your target audiences. With numerous social networks out there, it's crucial to focus your efforts on the platforms where your ideal customers are most active and engaged.
To help you make data-driven decisions, we've compiled the latest user demographics for seven of the hottest social apps: Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, and the up-and-coming Threads. In this rundown, I'll dive into vital stats like age breakdowns, gender splits, and geographic trends.
Whether you’re a social media manager deciding where to allocate ad spend, a content creator looking to tailor your posts for each channel, or a business owner aiming to better understand your customer base, these insights will give you you a solid grasp of today's social landscape. Let’s explore the numbers!
Written By: Hannah Kilpatrick | July 22, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Why do companies have client portals? To create a better customer experience. To attract and retain more customers. To more effectively engage with their customers.
These are things all businesses, big or small, want. So the short answer to the question “Are client portals only for big businesses?” is no, certainly not. Small businesses can greatly benefit from implementing a client portal, especially when they’re starting to experience significant growth.
Let’s look at how client portals can benefit your small business.
With the integration of AI, or artificial intelligence, the relationship between brands and influencers has reached a new height. AI has brought a new perspective to influencer marketing by evaluating customer behavior.
For this reason, 63% of businesses want to use artificial intelligence in their influencer campaigns. They know it can grow awareness and connect businesses to the right audience. The use of AI influencers is also increasing because it comes up with opportunities while reducing challenges.
But what are the other primary roles of artificial intelligence in influencer marketing? How does it help create different effective strategies? Let's find that here!