A well-executed Pay Per Click (PPC) campaign can generate more money for your small business than it costs. It enables you and fellow small and medium-sized companies to compete with the big boys for a fraction of the expense of a traditional advertising campaign in print, radio, or TV.
The problem that arises is getting your PPC ads to perform the way you need them to. If you own or are working for a small business, this may be where you are. You’re not alone. Truth be told, several PPC ads problems are pretty common. Just because other businesses struggle may not make you or your boss feel better, though, you are putting your hard-earned money out, and you should expect them to deliver even if it is something you’re struggling with.
Now the good news is that you don’t have to figure the solution out on your own. In this post, I am here to help you fix the three most common PPC ad problems.
Written By: Adam Bennett | November 15, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you don't have the money to invest in a comprehensive marketing plan, you're just getting started or just trying to make a place in the budget for another expense. Fortunately, you still have some FREE advertising choices.
Wayne Static once said, “Nothing in life is free, you always pay in the end.” That is true even with these free advertising ideas, as they will all require your time and attention. For small businesses, sometimes that might be easier than finding money in the budget for content marketing.
Written By: Chad J. Treadway | November 12, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Online reviews can be a potent marketing tool for your small business. Think about this: how often do you go online to see what others are saying about a service or product you're thinking of buying? Isn't it all the time? Your prospective clients are doing the same thing, so make sure you're winning the review game.
Want proof that asking for reviews and responding to and are smart moves?
- 89% of consumers will make an effort to read reviews before buying services or products. (Trustpilot).
- “79% of consumers say they trust online reviews as much as personal recommendations from friends or family. These days, word of mouth can come from outside a consumer's social circle, with an online review having a ripple outside of a happy (or unhappy!) customer's peers.” (Bright Local)
- Google and Amazon are by far the most popular channels people turn to for reviews. Google has 59%, and Amazon has 57%. (Bizrate Insights).
Reviews also provide a lot of value at little to no cost. You don't have to pay to leave or respond to a review, so it's free advertising for your small business. If you receive positive reviews and favorable feedback, these recommendations can and will impact future clients by instilling trust in your business before you even meet them!
Written By: Adam Bennett | November 10, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Social media marketing is the general use of various social media websites and platforms to advertise a product or service, typically through social interactions. These social media platforms include LinkedIn, Pinterest, Facebook, Twitter, etc. This post will dive into its recent development and application, discuss its benefits for business and people, and analyze its potential as an upcoming marketing trend.
Written By: Hannah Kilpatrick | November 08, 2021
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.