The Top 12 Podcasts for Digital Marketing, Local Marketing, and Sales Professionals
Host Douglas Burdett interviews an author of a recent sales or marketing book each week. This podcast is one of my all-time favorites. I have often started listening to an interview and ordered the book before it’s finished. I love this podcast because Douglas not only interviews the authors, but he reads everyone, and he is always willing to help a listener looking for a book on a topic. He is a cross between Google and the warm-hearted local librarian who wants to help you out.
Hosted by Liston Witherill, Modern Sales podcast with some of the best sales advice with actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Joe Pulizzi and Robert Rose, two of the most well-known content marketing experts, discuss the most recent content marketing trends and how organizations can utilize content to attract and keep consumers. Each podcast episode includes a discussion of content marketing headlines and Joe and Robert's rants and raves.
This show rarely runs more than an hour, and you can usually skip over the banter at the beginning and get to the meat of the podcast.
Each week, host Kathleen Booth interviews front-line inbound marketers with the purpose of "peeling back the onion" and learning what works, what doesn't, and what you need to do to move the needle with your inbound marketing approach.
Content Inc. is for entrepreneurs and startups that want to make a name for themselves not by making and selling more products and services but by building a dedicated audience via great content. Joe Pulizzi dubbed the "godfather of content marketing," talks about one inspirational idea that can change your business.
Amy Foley, the Inbound Back Office Podcast host, chats with marketing agency owners about their challenges and focuses on a relevant sale or marketing topic each week.
Local SEO and SEO in General
Cohosts Mike Blumenthal and Carrie Hill discuss relevant news articles and current trends related to Local Search and Local Search Optimization. To be warned, they get a little colorful with their language, so this one isn’t one you can listen to with little ones around.
The Search Engine Journal Show features top industry professionals and authorities discussing SEO, PPC, social media, content marketing, and digital marketing. This one is often ad-funded, so be ready to hit the skip forwarding button (about 2-4 times) to skip the ads.
This podcast discusses digital marketing strategy ideas and tactics for getting your businesses noticed online. You'll learn search engine optimization for your local business from Jesse Dolan and Bob Brenann.
This podcast is a good one for DIYers who are looking for basic answers about how they can grow their local business online.
This is billed as the *unofficial* HubSpot podcast for APAC. However, it is the best HubSpot-focused podcast period. Hosts Ian Jacob and Craig Bailey carefully craft not only the show but the show notes. If you are a HubSpot user, you should definitely listen to this one!
There you have it, my top podcasts. I encourage you to make the most of your drive time or time spent sitting around doing nothing. I can’t recommend the use of podcasts enough as you can turn that time into Automobile University!