Joe Masterson

Latest from Joe Masterson

  • 10 Design Trends from the Frontlines

    Design trends come and go. While some trends we can happily salute as they leave (anyone remember the "Rachel" hairstyle?), some trends bring great visual interest. This is especially true for businesses, where design trends can help set businesses apart. The following slides were presented at the PRIMA NC conference held at A-B Technical Community College in Asheville, NC.

  • Um, your site is so 2005: Getting with the web design times

    The internet is a relatively new contraption in technology terms. It has really only been popular with the masses for around 20 years. As any teenager will tell you, being cool 10-20 years ago, or even 3-4 years ago, does not translate to today’s sense of cool.

    Right now you’re probably thinking one of two things: “Who cares? I don’t need to be trendy.” Or “I want to be trendy but I don’t want to reinvent my website every 2 years!”

    If you aren’t ready for a full overhaul of your website, perhaps consider updating some telltale signs of age:

  • Making the most of photography

    New website? Check! Great marketing plan? Check! Random stock images or images pulled from other sites without permission? Mayday!

  • 5 Top Web Design Trends of 2017

    We are steadily plugging our way through 2017, and the closer we get to the future, the more we look ahead to what the future looks like. Just like you’d likely not hire a designer to paint ‘country sampler’ stamp motifs in your kitchen, it is important for web designers to keep up with design trends so websites look fresh and new. Let’s take a look at some of the new designs and features we’re seeing on websites in 2017, as well as what may be here to stay and what is just a fad.