Wilkesboro, North Carolina, boasts an entrepreneur's economy. The entrepreneurial spirit has launched everything from small businesses to large corporations. That trend has continued recently with the addition of several new restaurants and retail stores downtown and the 421 Business District. It is easy to see why. With a state-of-the-art music venue on Main Street, world-class mountain biking at Cub Creek and Kerr Scott, Rolling Pines Disc Golf Course, and no shortage of things to see and do, entrepreneurs and corporations to settle in the area.
Your Wilkesboro small business is local, and you need to attract people within our area.
The best way to do that is by leveraging the power of your website. At Cube Creative, we help small businesses Attract, Engage, and Delight their clients online. This brings in more qualified leads to help you create clients for life.
Attract
You may or may not realize it, but times have changed - especially when it comes to consumer buying patterns. Today most consumers looking for products or services are 3/4 of the way through the buying journey before they reach out to talk to an actual person.
If we have a question, we go to the internet to the great curiosity engine AKA Google and then we “Google It.” Chances are you came to this page through a Google search or at least via a search engine.
The key to attracting more visitors and getting higher quality leads is to provide answers to peoples questions before they ask them. Utilize your website to discuss potential costs or compare products.
Having relevant and related content about your goods and services helps attract visitors to your site from the search engines. Once there, we help engage prospects.
Engage
Don’t be afraid to be vulnerable and talk about what you don’t do to engage your potential clients. Nothing is worse for a prospect than realizing in the final hour that the person they hired or want to hire can’t do it all, or the business doesn’t offer what they are looking for and never did. Listing what you offer and what someone can expect when contacting you will help to build trust.
Engaging also uses social proof via testimonials and reviews. Why? Take a look at these statistics:
- The average consumer reads ten online reviews before making a purchase decision.
- 57% of consumers will only buy or use a business service if it has at least a 4-star rating.
- Purchase likelihood peaks when the average star rating of a product is between 4.2 and 4.5 stars on a five-star scale. —Power Reviews 2014: The Proven Power of Reviews From Reviews to Revenue
- 88% of consumers trust user reviews as much as personal recommendations.
Delight
Long gone are the days where clients would stay loyal to a business just for loyalty’s sake or where you could rely solely on word of mouth and referrals.
Today’s prospects are used to immediate gratification. The Internet has put people in the driver’s seat and sparked an “I want it now” economy. They expect a quick response to requests and phone messages, a frictionless customer experience, and top-notch next-day service.
By providing a great experience from the start, you create a client for life, someone who will share their experience with others online and in person. Later you can use their information to market to them again to keep you on their mind if they have a future need.
Is your website bringing new clients in or pushing business away?
Every small business needs a high-quality website to compete in the digital age. However, you would be surprised by how many companies struggle with this.
It's not enough to have a Square Space, Wix, or DIY-built website if you want it to be effective for you. If you're trying to generate business, you must have a website that attracts search engine traffic and engages with visitors, and delights them with the answers they were looking for!
With a properly built website that is designed to be mobile-first, search engine optimized, and ready for a steady stream of content, you'll be able to generate consistent traffic from potential clients. The goal is to generate more leads online from people without having to take any extra time away from your core business.
A good business website should be like a good salesperson; it should introduce your business to new potential clients and motivate them to contact you for more information about your services and products.
Typical website problems that can cost small business owners
While most of us love a good DIY project since there is nothing better than saying I did that. Unfortunately, many small businesses find that creating a quality website is sometimes easier said than done.
Typical website issues that can hurt businesses include:
- Technical problems
- Poorly structured content
- Incorrect use of heading tags
- Disregard or lack of understanding of your target audience
Now there are also other technical issues that the average business owner may not know to look for. While not every DIY website has this problem, they do tend to crop up from time to time.
Three of the most significant issues small businesses face are:
- Limited website traffic
- Poor user experience (UX)
- It’s not a responsive design or mobile friendly
Your website exists solely to increase leads. If you aren’t attracting them, you can’t engage with them and ultimately delight them with your products or services.
Utilize our search engine optimization services to increase website traffic in Wilkesboro
Getting your site on Page 1 of Google is the key. We often tell people that Google is the new home page of your website. Showing up here is your goal! By showing up on page 1, you have a better chance of getting people to visit your website and generating more leads online. SEO or search engine optimization can make a huge difference in your website's performance.
It can be very overwhelming for businesses who attempt to dive into the intricacies of SEO, let alone keeping up with the changes.
There are so many various factors that affect a website's rank in search engines. Nevertheless, optimizing a site to rank for relevant search terms can significantly impact a business's success. This is why at Cube Creative Design, we take the time to thoroughly review our clients' websites to ensure we're taking advantage of every opportunity to improve the organic rank.
There are several well-known SEO strategies, including:
- On-page optimizations or ensuring web pages are free from errors
- Formating the HTML and CSS so that the website has a responsive design and displays correctly for all website visitors on any device or screen size
- Keyword optimization involves researching specific terms or “keywords”
- Produce and post content to the website to target those keywords
User experience matters!
Simply improving your website's user experience, you can increase conversions and leads online.
Think about this if your website is challenging to navigate, you are adding friction to the process. If you think back to your school days, you know that friction causes things to stop. Therefore with enough friction in the process of navigating your website, visitors will leave, never to return.
At Cube Creative Design, we pride ourselves on designing and developing websites that are as unique as the business itself. But as we often tell prospects and clients alike, there are some things that we need to keep in the same general location, such as:
- Making the logo clickable and returning you to the home page
- Navigation or menu items easy to get to
- Powerful leading images
- Call to action items
Another way to think about this would be to imagine getting behind the wheel of a car. If the gas was on the left and the brake was on the right, the turn signals had to be controlled with the radio. Would you want to drive that car?
Additionally, websites should also have:
- fast load times
- professional-looking layout and design
- mobile-friendly or responsive layout
- simple menus
- functional links and forms
- accurate and easy-to-find contact information
Take a look at your own site. Are you missing out on valuable website traffic from prospects due to the lack of speed, non-responsive layout, or complicated menus?
Unfortunately, even websites built by professional web developers are still not always optimized for the best results. If your site is more than five years old, then you may want to consider a redesign or at least a check-up.
If you would like a FREE website audit of your website, utilize our FREE SEO Audit!
Our Wilkesboro Digital Marketing Services
Web
Design
Search engine optimized, beautiful, responsive websites that actively market your business on the Internet.
Learn More About
Web Design
About Cube Creative Design
We have been in business since 2005 and is based in Asheville, NC. While we may not have started here, we have been serving Wilkesboro, NC, since 2012! With that time has come a commanding presence with three of our full-time staff living within Wilkes County. We are members of the Wilkes Chamber of Commerce in North Wilkesboro, Wilkes Business Leaders Association, Wilkes Business Links, and the WilCo NextGen Entrepreneurs group.
During our time here, we have had the opportunity to help numerous business owners grow their business, such as:
See the others business we have been able to help in our portfolio.
Are you looking for a local business partner to help your business grow with content marketing? Are you looking for help with a website for your ministry or non-profit?
Contact us today and see how we can help!
See What Our Clients Have Said About Working With Us
Other Areas We Serve Around North Carolina
Arden, Asheville, Candler, Elkin, Hickory, Jonesville, North Wilkesboro, Taylorsville, and Waynesville.
Pricing Options for Wilkesboro, North Carolina
When you are just starting out with digital marketing or looking to redo your website, there are a myriad of options out there. However, if you want to truly invest in your business and start harnessing the power of the internet and the online world in which we live, then check out either our most popular options or the below calculator.
If you are only looking for a website, plan on investing somewhere in the neighborhood of $2,000+, depending on your specific needs. Schedule a free consultation and we can give you a more accurate estimate.
If you are interested in determing the return on investment (ROI) of digital marketing? Use this calculator to determine the you could experience!.
Our Most Popular Inbound Marketing Packages
These plans feature many of our most popular options and what we have seen work best for the small businesses we have had the privilege of helping. Just as your business is unique so should your plan. Schedule a free consultation with us and we can see what would be best to help you reach your business goals.
Business Growth
Plan
$1800 /month
Entrepreneur
Plan
$1200 /month
Oftentimes you will need an updated website. We also include hosting and maintenance as part of our services.
These are short articles that help people seeking information find it on your website.
Content marketing without a plan is like throwing money away. While it’s tempting to go without a plan, it’s not an option.
This encompasses all the backend and technical parts of your website. While it may seem mundane, it is critical to helping your business grow.
These are pages that highlight a single geographical area or location in addition to a service or product you offer. These are designed to help the search engines know where you are and what you do.
GMB is the keystone to managing your business online. By monitoring your listing for changes and reviews, you can rest assured that your business stays ahead of the competition.
Maintaining the correct name, address, and phone number across the web helps prove your legitimacy and credibility.
HubSpot helps us supercharge your website and helps us prove the return and value you are getting from the efforts. We are here to help and support you every step of the way.
Monitoring your reputation and responding to reviews is critical in today’s online world. This helps ensure you are aware of potential threats and can even respond to positive reviews for you.
It seems like everyone is online these days and all of them have a social media account. We create and post audience-building content that helps you engage online through your favorite platforms.
Video is quickly becoming critical to helping potential buyers learn about your business and your process. A simple video can be a wise investment in the growth of your business.
Click Here For Social Media Marketing Packages
Basics
Plan
$300 /month
- Content creation with approval
- Post scheduling
- Hashtag research
- No engagement
- 1 platform
- Google My Business posting (1 post per week)
- Google My Business Monitoring
Business Growth
Plan
$450 /month
- Content creation with approval
- Post scheduling
- Hashtag research
- No engagement
- 3 platforms
- Google My Business posting (1 post per week)
- Google My Business Monitoring
Entrepreneur
Plan
$375 /month
- Content creation with approval
- Post scheduling
- Hashtag research
- No engagement
- 2 platforms
- Google My Business posting (1 post per week)
- Google My Business Monitoring
Click Here For The Custom Inbound Marketing Cost Estimator
Use this calculator as a ballpark guide. There are a number of factors that go into helping you and your business grow. A free consultation with us may prove that you don’t need one or more of the options below, or you may need more than you initially thought to reach your goals.
Use the sliders below to indicate your needs and build a ballpark plan for you.
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Hover over the to learn more about each item offered.
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Are you considering digital marketing? Use this calculator to determine the return on investment (ROI) you could experience with digital marketing.
Click Here For Social Media Marketing Packages
Basics
Plan
$300 /month
Business Growth
Plan
$450 /month
Entrepreneur
Plan
$375 /month