Cube Creative Design has been helping small private schools build affordable websites and increase enrollment by 20-40%. We are driven to discover and attract the best-fit families so you can enroll students who will flourish at your school.
Search Engine
Optimization Team
Content &
Copy Writing Team
Website Design
& Development Team
Pay-Per Click
Management Team
Social Media
Management Team
Graphic Design Team
Videography Services
Admissions
Process Experience
Potential Family
Funnel Optimization
Customer Service
A successful school marketing plan includes a professional, mobile-friendly, ADA compliant website that serves as your best admissions officer and salesperson by attracting families already searching for you online and answering questions before they ask so they can sign up for a tour.
We provide well-performing websites and digital marketing services for schools: seo, sem, smm, email, and content marketing.
This section includes all the high-level fundamentals you need to build and grow your school with digital marketing. Even schools that have been operating for years find these strategies completely revolutionize their businesses.
Engaging both the parents and their children is an important step to converting leads and potentials into targeted prospects and then into actual school families. Every parent is different and you should choose the correct channels that they prefer, so you want to engage them appropriately and effectively.
We help you identify the best times to contact parents and guardians. We also help to identify their preferred channels. This is an essential element on how to market a school.
During each encounter with the parents, and perhaps with their children, we discuss their specific needs. We also consider the preferences of both the children and their parents. We also explain how your school’s offerings provide the best fit for each individual student.
Acquiring leads doesn't mean much if you can't convert them into enrolled students. This is the biggest section because it's where most schools need serious help and it's what we're known for. We've helped schools across the country fix their sales problems and we can help you, too.
You're about to discover the right way to run the entire sales process:
Delivering on a world-class product takes work. As the landscape of education and the expectations from parents continue to change rapidly, the days of "this is the way we've always done it" simply aren't good enough anymore. We'll teach you the three core tenents you have to master to deliver a world-class product. Once you do, your current customers will start telling their friends & neighbors all about it
When a family enrolls, we expect it to be a multi-year commitment. Effective re-enrollment strategies require a comple reimagining of the fulfillment culture at your school. Enrollment is NOT a single point in the recruiting timeline, but instead, every single interaction a student and their family has with your product across the entire lifecycle.
"Digital marketing" and "inbound marketing" get sold as two different services. For a private school they're one job: get found by the right families, answer their questions before they ask, and walk them from first visit to signed enrollment contract. Here's how we split that job up.
Website. Your best admissions officer, if it's built for parents instead of the board. Program pages, tuition answers, and a tour request that takes under a minute on a phone.
SEO and AEO. Families searching "private school near me" or asking ChatGPT for options should land on you. That's local search, a site Google can read, and pages that answer real questions. More on our SEO and content services.
Paid search and social ads. Useful in inquiry season and before open houses. Not a substitute for the two above, no matter what the ad rep says.
Social media. Where current families prove you're the school you say you are. Prospective parents check it after they find you, not before.
Email. The follow-up most schools skip. A family that requested information and heard nothing for two weeks is now touring the school across town.
Reporting. Inquiries, tours, applications and enrolled students, by source. Traffic and rankings are supporting detail.
Inbound is the part that turns all that traffic into families. Instead of shouting at every parent in the zip code, you earn the attention of the ones already looking, then stay useful until they're ready to apply.
Free inbound marketing guides for schools
Here's how we help more families find your school:
Why This is Important
How are competing schools in your market showing up in the search engines, what advertising are they doing online, and how can your school compete for those clicks? What keywords and phrases are your ideal families using in inline searches where you should show up?
Why This is Important
What Websites designed to get qualified potential families to sign up for a tour or fill out a form so you can start to reach out. Knowing your visitors is key to the admissions process.
What You Get
Great-looking website that is easy to manage, with effective calls to action and conversion points. We can do all the edits and web hosting, and train you how to make edits.
Why This is Important
By creating compelling content that answers parents' and students' questions, tells your school's story, highlights your strengths, and connects with them emotionally, you can build trust and loyalty that ultimately attracts the right families to your school.
What You Get
A monthly content plan that includes Blog topics and geographic landing pages to target families in your geographic location. We write the content and submit it to Google each month.
The goal is to make your school the first one that parents will see when they do a local search for schools in the area through Search Engine Optimization (SEO).
Why This is Important
Using our Customer Relationship Manager (CRM), your entire pre-admissions process is tracked from the first form submission up to signing the admissions paperwork.
What You Get with the CRM
Why This is Important
Reviewing if your website, digital admissions process, and content marketing plan is increasing your website traffic and qualified leads is important so changes can be made as things change.
What You Get
Monthly reports that include data from Google Analytics, Google Business Profile, Google Search Console, SEMRush Keyword Ranking, Social Media Reports, and Website Heat Mapping
Education requires a different approach from traditional businesses, but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school.
Cube Creative Design is a small company focused on BIG results. We've been in business since 2005 and specialize in private school marketing in local markets. We partner with each school to provide a website that converts web traffic into family leads. We work with you directly to craft the best digital marketing strategy to find your ideal parents and students and turn them into school families.
Our founder Adam Bennett grew up in a private school in North Carolina and quickly saw a need for better online marketing for the private school sector. Private K-12 schools generally need more help crafting an effective marketing strategy that is affordable for the school not only to survive but grow.
Yes! But, let us evaluate your current website to see if it has been built on a good foundation and can convert well. Your website is the most important tool in your digital presence and should put your "best foot forward."
Yes! Everything we write for you is your property. We custom-write blogs and graphic landing pages for your school and will be a part of your website do use as you please.
Yes! HubSpot CRM is a great tool and we can help customize the tool to work for admissions and other lists of people you may want to market to.
Digital Content marketing IS marketing in 2024. If you aren’t found on Google for what people are searching for, no other marketing matters. Localized geographic pages are where the bulk of the SEO work takes place. This links the keyword phrases parents in your area are searching for and ties those keywords to your area, neighborhoods, and what your school is about. This content is what Google uses to rank you higher for each specific phrase people are searching for. We research these phrases and compare them with competing schools.
Our hosting has a 99.9% uptime.
New Website: ~8 Weeks
Content Plan: ~3 Weeks
CRM Integration: ~1 Week
Social Media Plan: ~2 Weeks
Yes! Everything we build for you, including the website and any content, is your property. We build our websites on an open platform that is not proprietary. We provide training and a knowledge base so you can continue using your site even if our contract ends. We can continue to host and maintain for a fee or you may move the site to another provider.
Cube Creative doesn’t store or use your data or market to anyone in your CRM. HubSpot CRM keeps your data private. More info here.
Yes. We can work with one or multiple schools and offer discounts for growing school systems, regardless of the market they serve.
No. Our marketing focus is on building your brand and message for incoming new families.
Digital marketing is the set of channels: your website, search, ads, social media and email. Inbound marketing is the method that ties them together, so a parent who finds you in a search gets useful answers, a reason to share an email address, and follow-up until they apply. We run both as one program, measured by inquiries, tours and enrolled students.
Not on day one. You need a website that captures inquiries and a CRM that makes sure every family gets a reply. Many schools start with the CRM they already have. When the number of inquiries outgrows manual follow-up, automation pays for itself, and we can set up HubSpot or work inside your current system.
Compare to the cost of enrolling one student
One-year agreement, then it renews for 1 year or several. Leave with 30 days' notice before renewal.
You own everything we build, no platform lock-in, no exit fees.
$1,500/month
or $16,200/ year with annual payment
For schools ready to grow enrollment.
Ideal for 100-300 students.
$2,400/month
or $25,920/ year with annual payment
For schools, accelerating enrollment growth.
Ideal for 300-600 students.
Everything in Foundation, with:
$4,000/month
or $43,200/ year with annual payment
Full-service partnership for established schools.
Ideal for 600+ students or multiple programs.
Everything in Momentum, with:
Let's Figure It Out
Cube Creative transformed our admissions process to answer parent questions before they asked.
Along with a new website designed for new potential families and increased site traffic, we recorded a 15% increase in students in the first year.
– Emmanuel Lutheran School, Asheville, NC
Doubled Enrollment in Two Years!
Study Timeframe: 4 Years
Education requires a different approach from traditional businesses but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school. This is called the admissions process, and we are able to implement a system that brings in more potential family information for the school to help sell. By bringing in more qualified traffic to the website, offering as many answers as possible about the school, and offering an easy way to book a school tour, families have an easier onramp into a school's admissions process.
Before Cube SEO: 357 Ranking Keywords (5 top 10)
4 Years into SEO Campaign: 667 Keywords (47 top 10)
Before Cube SEO: 253 Monthly visitors
4 Years into SEO Campaign: 1,100 Monthly visitors
From the Client:
"The team at Cube Creative transformed our online admissions system, created a website that is found online by potential parents, and helped us retain and sign up more families than ever before with traditional marketing like TV ads, billboards, and costly postcards that are hard to track. Thank you for a well-thought-out marketing strategy that changes with us as our admissions needs change."
10-Month Extreme Growth
Study Timeframe: 10 Months
10 Months into SEO Campaign: 199 Keywords (19 top 10)
10 Months into SEO Campaign: 487 Monthly visitors
2-year Long-Term Growth
Study Timeframe: 2 years
Before Cube SEO: 87 Ranking Keywords (17 top 10)
Two Years into SEO Campaign: 419 Keywords (55 top 10)
Before Cube SEO: 280 Monthly visitors
Two Years into SEO Campaign: 643 Monthly visitors
