Calculate your School's Marketing Budget

Discover your enrollment marketing performance and calculate the true ROI of your student acquisition efforts.

  1. School Profile
  2. Tuition & Aid
  3. Marketing
  4. Your Results

Tell us about your school

Select the grade levels your school serves
Total number of students currently enrolled
502,000+
Your school's enrollment goal or facility capacity
503,000+

Tuition & Financial Aid

Published tuition rate before any discounts or aid
$
$1K$75K+
Percentage of tuition covered by aid across all students
Estimated average reduction for multi-child families
Effective Net Tuition Per Student:
$13,500
After scholarships and discounts

Marketing Performance

Total spent on enrollment marketing (digital, print, events, etc.)
$
$250$100K+
New family inquiries received per month (tours, info requests, applications started)
5300+
Percentage of inquiries that become enrolled students within one enrollment cycle
How many years does the average student stay enrolled?
Percentage of students who leave each year (not including graduates)

Your Enrollment Marketing ROI

--
Cost Per Inquiry
Industry avg: $100-150
--
Student Acquisition Cost
Cost to enroll one student
--
Break-Even Time
months per student
--
Student Lifetime Value
Net tuition over enrollment
--
Marketing ROI
--
--
New Students/Month
-- per year
--
Annual Attrition Loss
students leaving per year
--
Net Annual Growth
-- growth rate
--
Capacity Utilization
-- seats available
--
Time to Full Capacity
at current growth rate
Key Insights
  • Calculating your enrollment marketing analysis...
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