Top Marketing Tools to Make Your Life Easier

Smart decision-making is crucial to scale your business in this rapidly revolutionizing digital world. Whether it's promoting your product, or services, generating leads, or engaging your customers, it’s important to choose the best marketing tools to make your life easier and scale your business at the same time. If you do all of your tasks manually you will end up wasting a lot of your time & money.

In this article today, we will explain the list of essential marketing tools which will make your life easier.

1. Email Marketing Tool: MailChimp

Email marketing is considered the prime marketing technique to nurture your audience to convert into potential clients. Mailchimp is one of the promising marketing tools in the market. You can keep your audience engaged with a series of emails, or email sequences with valuable content, and resources until they choose to buy from you. User-friendly options allow you to create funnels and market them among your target audience to nurture them through the sales process.

Studies show that Mailchimp is one used by 8 out of 10 marketers. It was launched in 2001 for the first time and now Mailchimp has a total number of more than 12 million happy customers.

Pros of MailChimp:

While there are a lot of alternatives but I considered MailChimp one of the best because;

1. MailChimp offers you a free trial.
2. It uses AI to predict which audience is perfect to target to convert into potential clients. You can automate the whole process so that your target audience opens, clicks, and buys from you.
3. MailChimp gives responses to your clients on the basis of their buying behavior, survey responses, and chat interactions.
4. It is great for individuals, teams, and enterprises. You can choose your plan as per your requirement to make the most of your email list.

2. Planning With Team: Trello

Trello is a great tool for project planning and team management, especially with a remote or hybrid work model. It allows your team to manage your projects seamlessly anytime, anywhere.

It is a productivity powerhouse and a great visual platform that empowers a team to manage their project workflow and task tracking. It is user-friendly, simple, and flexible. All you need is to keep an eye on the boards, cards, and lists. You can customize your options anytime based on your needs. You can check the team's progress without going into the complexities.

Here’s why Trello should be your go-to option for seamless team management.

Pros of Using Trello

1. Trello keeps all your team members accountable as it has a database of all members.
2. You can manage any project whether big or small. It enables you to set due dates on all of your projects. No need for attachments, just drag files on the cards right file will automatically attach to the right task.
3. It allows you to break a big task into smaller ones, in this way you can solve complicated problems very easily.
4. Trello also offers a free trial for individuals to check its working algorithms.

3. Social Media Advertising platforms: Facebook

It’s amazing to see how Facebook has evolved from a story-sharing tool to a major business platform. According to research conducted by SEMrush, Facebook is the biggest social media platform with 2.9 million active users. It means if you are not advertising your product on such a big platform, you are losing a lot of potential clients.

The recent updates of Facebook including shoppable posts and the Facebook marketplace have revolutionized this tool as an ecommerce platform. If you are selling products to your customers directly then you can use the advanced features of Facebook to target and retarget customers.

Pros of Facebook:

1. Facebook is the biggest social media platform with 2.9 million active users and this number is increasing each day.
2. Facebook doesn't have complexities, you can advertise on Facebook easily.
3. It has advanced targeting and retargeting features, and you can use them to target your audience efficiently.
4. You can track and manage results.
5. Growing your audience and target market on Facebook is easier compared to all other platforms.
6. You can create highly customizable ads for your target audience.

4. Website Analysis: Google Search Console

Numbers never lie, and that’s why numbers play such a crucial role in marketing.

Google Search Console was first known as Google Webmaster Tool, its name was updated by Google in May 2015. The search console can be activated on any device, it is very helpful for a website owner as well as an SEO expert to analyze web traffic.

Whether you own an eCommerce site or a business website, Google Search Console is your go-to tool to analyze web traffic. It will help you create an SEO strategy to rank your website in search engines. Search Console will help you to know which queries your website is getting ranked for. With it, you can identify your target audience, their behavior, trends, and their search intent.

Pros of Google Search Console:

It gives us information about

1. Search Console provides you with detailed data about website traffic.
2. You can monitor, and troubleshoot, how your website is performing in search engines.
3. You can analyze the performance of your website globally.
4. It crawls each webpage both content-wise and technically.
5. Helps you index each webpage in search engines.
6. You can identify and fix security issues.

5. Search Engine Optimization: MOZ Pro

Leverage the all-in-one suite of SEO tools with MOZ Pro for better marketing.

Moz Pro is a collection of tools that help marketers professionals to optimize their websites or improve their SEO. It helps users to gain a lot of search traffic from search engines to increase their leads.

Pros of Moz

1. It helps you to analyze your competitors.
2. You can strategically target the list of highly searched and low competitive keywords.
3. It enables you to track your search engine ranking. With Moz, it’s easier to identify the search intent both in your local search engine and global search engine.
4. It also tells you the DA, PA, and Spam score of your Website
5. Moz Pro crawls your websites and shows you the website errors so that you can fix them on time.
6. The faster and more advanced features of Moz enable brands and businesses to engage their prospects and turn them into customers by providing an all-in-one SEO suite.

6. Visual Content Marketing: Visme

Visme is designed to make your visual content marketing easier, and seamless. It is all in one tool that non-designers can use to create highly engaging and appealing visuals.

It is a user-friendly and flexible tool with a lot of templates and tools to choose from. You can use the drag-and-drop option for a variety of content types. Here’s why we love Visme.

Pros of Visme:

1. It has tons of customizable templates in its library. You can easily mix and match the fonts and colors to align with your brand.
2. Visme enables you to complete your project in collaboration with your team members. The collaborative approach of Visme saves time and costs.
3. Since Visme is designed for non-professional designers, you can make use of it even if you have got zero design skills.
4. It allows you to create dynamic content that includes animations, slides, infographics, content blocks, etc. It’s a perfect design canvas for your interactive visual content.
5. Best of all, Visme provides 24*7 support to its users.

7. Analyzing your Competitor: Ubersuggest

Ubersuggest allows you to analyze the major marketing strategies of your competitor and implement them for your business in a more improved way. Analyzing your competitor is crucial to stay ahead of the competition.

Using Ubersuggest, you can analyze the following aspects of your competitor and include them in your marketing strategy;

• SEO strategy
• Content marketing
• Social media marketing strategy.

Ubersuggest is a user-friendly tool to identify statistics. Follow these steps to analyze your competitor,

1. Open Ubersuggest, paste your website URL on its homepage, and click on the search icon.
2. Repeat the same process for your competitors' websites, and compare the results and data for organic keywords, organic monthly traffic, domain authority, backlinks, etc.

(Source: Ubersuggest: Free Keyword Research Tool)

Pros of Ubersuggest:

1. Detail onboarding video tutorial
2. You can export files and reports
3. Free training to develop an SEO strategy
4. It has a Chrome extension
5. Inexpensive compared to other SEO tools
6. Easy to use
7. You will get the Social media results

8. Authenticating Your Emails: PowerDMARC

PowerDMARC is an email authentication SaaS platform that stops hackers from sending emails from your domain name using DMARC, SPF, DKIM, BIMI, MTA-STS, and TLS-RPT. It is MSP/MSSP ready with multi-tenancy support and Whitelabel capabilities.PowerDMARC is SOC2 Type 2 and ISO27001 certified with more than 1000 enterprises worldwide and 400 MSSP Partners including Fortune 100 customers.

Key Benefits and Takeaways

• Combat Email Spoofing, Business Email Compromise, Email Impersonation, and Phishing Attacks
• 24/7/365 Email Spoofing, Impersonation Prevention & Visibility
• Decrease fraud by email by over 99%
• Visibility on attacks from your own domains
• Improve Email Deliverability
• Simplified and human-readable DMARC aggregate and forensic report data
• One-click automatic SPF record flattening

Final Thoughts

Building a mobile app or website is only the first part of running an online business. Marketing comes next. Whether you are a solopreneur, marketer, business owner, or enterprise, the above-mentioned tools will help you speed up your marketing processes and scale your business with ease.

Efficient marketing and business processes are important to save money and costs. Make sure you choose the right tool keeping in view the business needs.