A Strategic Approach for Educational Institutions

Presented by Cube Creative Design

The Challenge Schools Face Today

• Rising competition for student enrollment across all educational sectors
• Increasing costs of marketing and recruitment activities
• Limited visibility into the true ROI of acquisition and retention efforts
• Shifting parent expectations requiring greater personalization and support
• Budget constraints forcing difficult resource allocation decisions

Schools need a data-driven approach to maximize their marketing investment

Introducing Our Student ROI Calculator

A powerful tool that helps schools:

• Calculate the true cost of acquiring new students
• Determine the investment required to retain existing students
• Understand the lifetime value of each student
• Project 5-year financial impact of enrollment strategies
• Make data-informed decisions about resource allocation

Developed exclusively for Cube Creative Design education clients

Why Student Economics Matter

For Private K-12 Schools:

• The average cost to acquire a new student ranges from $3,000-$7,000
• Retaining an existing student typically costs 70-80% less than acquiring a new one
• Each 5% improvement in retention rate can increase lifetime revenue by 25-95%
• Most schools allocate budget without understanding these cost differences

Source: Analysis of education client data, 2023-2024

The Two Critical Metrics

1. Cost of Acquisition (CAC)

CAC = (Marketing + Admissions + Enrollment Incentives + Facilities Costs) ÷ New Students Enrolled

2. Cost of Retention (COR)

COR = (Retention Programs + Academic Support + Community Building + Facilities Improvements) ÷ Returning Students

Understanding these metrics transforms marketing from an expense to an investment

Student Lifetime Value: The Complete Picture

SLV = (Average Annual Tuition × Average Years of Enrollment) - (CAC + (COR × Average Years of Enrollment))

Why This Matters:

• Reveals the true profitability of your enrollment funnel
• Helps identify the ideal balance between acquisition and retention spending
• Provides a clear benchmark for evaluating marketing ROI
• Enables long-term financial planning based on enrollment patterns

Knowing your SLV changes how you approach your marketing strategy

What Our ROI Calculator Reveals

1. Acquisition vs. Retention Cost Comparison

   • Typically shows retention is 3-5× more cost-effective

2. Optimal Marketing Budget Allocation

   • Data-driven recommendations for budget distribution

3. 5-Year Enrollment and Revenue Forecasting

   • Projected financial impact of different strategies

4. ROI Breakeven Analysis

   • When marketing investments will yield positive returns

These insights drive smarter marketing decisions and better outcomes

Case Study: Charlotte Christian Academy

Before Strategic ROI Analysis:

• Spent $180,000 on acquisition, $45,000 on retention
• CAC: $4,500 per student
• COR: $750 per student
• Retention rate: 82%

After Implementing Our Recommendations:

• Redistributed budget: $150,000 on acquisition, $75,000 on retention
• CAC: $4,687 per student (slight increase)
• COR: $1,087 per student (strategic investment)
• Retention rate: 92% (significant improvement)
• Net Result: $217,500 additional annual revenue

Small shifts in strategy can yield significant financial returns

Your Custom ROI Analysis Includes:

1. Comprehensive Student Economics Review

   • Full calculation of your CAC, COR, and SLV metrics

2. Competitor Comparison

   • Benchmarking against similar institutions

3. Strategic Recommendations

   • Specific, actionable changes to improve your ROI

4. Custom Digital Strategy

   • Content and campaign recommendations aligned with ROI goals

5. Implementation Roadmap

   • 12-month plan with clear milestones and metrics

A complete strategic marketing foundation based on real financial impact

Strategic Shifts That Drive Results

From Traditional Marketing Approach:

• Generic campaigns focused on brand awareness
• Equal resource allocation across all marketing activities
• Treating all prospective students identically
• Minimal investment in retention marketing

To ROI-Driven Approach:

• Targeted campaigns based on acquisition economics
• Strategic budget allocation based on proven ROI
• Personalized nurturing based on enrollment likelihood
• Structured retention programs with clear metrics

This approach transforms marketing from cost center to profit driver

How We Implement This Approach

1. Discovery & Analysis Phase

   • Collect and analyze your acquisition and retention data
   • Establish baseline metrics and benchmarks

2. Strategy Development

   • Create custom acquisition and retention frameworks
   • Develop content plans aligned with student economics

3. Implementation

   • Execute targeted campaigns with clear ROI metrics
   • Continuously optimize based on performance data

4. Measurement & Refinement

   • Regular reporting on CAC, COR, and SLV improvements
   • Ongoing strategy adjustments based on results

A systematic approach that delivers measurable results

The ROI of Working With Us

For a typical private school with 500 students and $15,000 annual tuition:

• 5% increase in retention = $375,000 additional annual revenue
• 10% reduction in CAC = $45,000 in marketing savings
• 15% increase in enrollment from optimized campaigns = $225,000 in new revenue

Total Potential Impact: $645,000 annually

Our education clients typically see a 300-500% return on their marketing investment

Next Steps

1. Schedule Your ROI Analysis Session

   • 60-minute strategic consultation with our education specialists

2. Receive Your Custom Report

   • Comprehensive CAC, COR, and SLV calculations for your school

3. Review Strategic Recommendations

   • Targeted action plan to improve your enrollment economics

4. Begin Implementation

   • Start executing your optimized acquisition and retention strategy

Let's transform your approach to student economics together

About Cube Creative Design

• Founded in 2005, specializing in education marketing
• Proven track record with private K-12 institutions
• Data-driven approach focused on measurable results
• Full-service capabilities from strategy to implementation
• Education specialists who understand your unique challenges

Your strategic partner in enrollment growth and retention

Contact Information

Adam Bennett President, Cube Creative Design adam@cubecreativedesign.com

Chad Treadway Chief Marketing Officer chad@cubecreativedesign.com

Schedule your ROI Analysis Session today