90%
of pest control sites are losing organic traffic
56%
invisible in the map pack for their own service area
14 of 351
sites executed geo-pages correctly
What's inside the report
- Industry-wide traffic collapse — what's actually happening to pest control organic traffic in 2026, and why 90% of sites are still declining
- Geo-page execution breakdown — why 124 of 138 companies built geo-pages that hurt more than they help, and the 6 traits shared by the 14 that got it right
- Map pack invisibility — why 56% of operators can't be found in their own primary service area, and what separates the visible ones
- Google Business Profile patterns — what top-performing GBP profiles look like versus the industry average
- Severe issue concentration — the 5 failure patterns most likely to be costing your site calls right now
- Diagnostic framework — a triage list you can apply to your own site to find where you stand against the field
