Pest Control Case Studies

How a Central NC Pest Control Company Founded in 1954 Went From 26 Keywords to Nearly 600

Services: Website rebuild, content marketing (location pages and blog), Google Ads management, reputation management, HubSpot lead system, website hosting and maintenance
Engagement start: March 2026
Results shown through: September 2026

The Challenge

This family-owned company has served Harnett County since 1954. New owners took over in 2024 with a clear goal: grow. The reputation was strong. The website wasn't. In March 2026 it ranked for just 26 searches, and most of its search traffic came from people who already knew the name.

Harnett County is growing fast, with new neighborhoods going up every year. New homeowners there don't know a local name that has been around since 1954. They search.

The Strategy

A new website. We rebuilt the site around the services that matter most, including termite control, bed bugs and crawlspace encapsulation, with clear calls to action on every page.

Location pages for Dunn, Lillington and the growth corridor in western Harnett County, where new neighborhoods are going up.

Blog content that answers real questions. Where cockroaches come from, how to tell mouse droppings from rat droppings, when to call a pro about a wasp nest. These are the searches homeowners make before they pick up the phone.

Reviews and lead tracking so the company's reputation shows up online and every inquiry is counted.

The Results (6 months)

26 → 597
Keywords ranked: Mar → Sep '26
4 → 61
Keywords on Google page one
1,099
Google clicks, Jun-Sep '26
139 → 408
Monthly Google clicks: Jun → Aug '26

Central NC Pest Control: Keywords Ranked
Keywords ranked in Google (DataForSEO), March 2025 through September 2026. Gray bars are the year before Cube Creative. Indigo bars start in March 2026. Rankings jumped in August and September once the new site and its blog content were indexed.

Central NC Pest Control: Google Search Clicks by Month
Google Search clicks by month (Search Console), June through September 2026. Search Console tracking on the new site starts in June, so there is no earlier month to compare. Clicks nearly tripled from June to August, then eased in September as pest season wound down.

Central NC Pest Control: All-Time Organic Traffic
Estimated organic traffic (DataForSEO) from October 2020 through September 2026. The 2024 spikes (over 13,000 estimated visits a month on fewer than 200 keywords, most of them far down the results) are most likely a reporting anomaly. The 2026 climb is backed by real rankings and real clicks.

Search results (Google Search Console and DataForSEO)

MeasureResult
Keywords ranked, March vs September 2026 26 → 597
Keywords in Google's top 10, March vs September 2026 4 → 61
Google clicks, June to September 2026 1,099
"pest control dunn nc", average position (Jun-Sep '26) #4.8
"pest control lillington nc", average position (Jun-Sep '26) #3.0
Clicks to the cockroach and rodent-droppings blog posts (Jun-Sep '26) 508

Two blog posts alone brought in more than 500 clicks in four months. That's 500 local homeowners who found the company while trying to solve a pest problem, before they ever searched for an exterminator.

What This Means for Your Business

A reputation built over 70 years doesn't show up in Google on its own. New homeowners in a growing market search before they ask around, and the company that answers their questions is the one they call.

If your website hasn't kept up with your reputation, that gap is costing you jobs.