Pest Control Case Studies

How a North Georgia Pest Control Company Won Back the Search Visibility It Had Lost

Services: Local content (service and location pages, blog), Google Business Profile and listing management, HubSpot lead system, website hosting and maintenance
Engagement start: February 2026
Results shown through: September 2026

The Challenge

This Canton, Georgia company does serious work, including heat treatment for bed bugs and wood-destroying organism letters for real estate deals. In 2024 its website ranked for close to 900 searches. Then it slid. By early 2025 its estimated organic traffic had fallen by more than 90%, and it hadn't recovered by the time we started.

The goal: rebuild visibility for the services and towns that bring in jobs across the north Atlanta suburbs and the mountains.

The Strategy

Service and location pages. Two new pages a month for the services and towns that matter most, Marietta, Lawrenceville, Athens, Blue Ridge and more.

A monthly blog post answering the questions people search before they call, like whether bed bug heat treatment damages electronics.

Google Business Profile and listings kept accurate everywhere the company appears.

A HubSpot lead system so every inquiry lands in one place.

The Results (8 months)

407 → 564
Keywords ranked: Feb → Sep '26
~3x
Estimated organic traffic: Feb → Sep '26
52 → 176
Monthly Google clicks: Feb → Apr '26
+8%
Google clicks, Jul-Sep year over year

North Georgia Pest Control: All-Time Organic Traffic
Estimated organic traffic (DataForSEO) from October 2020 through September 2026. The site peaked in early 2024 and fell sharply that winter. Since February 2026 the estimate has climbed from about 1,080 to 3,217 visits a month.

North Georgia Pest Control: Keywords Ranked
Keywords ranked in Google (DataForSEO), February 2025 through September 2026. Gray bars are the year before Cube Creative. Indigo bars start in February 2026. Rankings peaked at 670 keywords in June.

North Georgia Pest Control: Google Search Clicks by Month
Google Search clicks by month (Search Console), August 2025 through September 2026. Clicks more than tripled from the February low to 176 in April, then settled with the season. July to September clicks finished 8% ahead of the same months in 2025.

Search results (Google Search Console and DataForSEO)

MeasureResult
Keywords ranked, February vs September 2026 407 → 564 (+39%)
Keywords ranked in positions 11 to 40 69 → 132
Estimated organic traffic per month, February vs September 2026 1,080 → 3,217
Google clicks, February vs April 2026 52 → 176
Google clicks, July to September, 2025 vs 2026 260 → 280 (+8%)

Real clicks have grown more slowly than the estimates. The rankings are coming back first, and most of the new ones sit on pages two to four. Moving them onto page one is the work for the next six months.

What This Means for Your Business

Losing search visibility doesn't have to be permanent. A steady flow of pages built around your services and towns gives Google a reason to send people back to you.

If your traffic slid and never came back, it's worth finding out why.