What's Inside Your 90-Day Enrollment Plan Template?
This comprehensive template includes everything you need to organize your school's content strategy from planning through performance tracking.
Complete Template Breakdown - 8 Essential Sections
1. Annual Overview Calendar
- Pre-filled academic year calendar with key school events by month (August through July)
- Content theme suggestions for each month (Back-to-school, Early admissions, Spring recruitment, etc.)
- Campaign focus areas aligned with enrollment cycles
- Special dates & deadlines tracker for custom school events
2. Monthly Content Planning Worksheets (Pages 4-5)
- 4-week content planning grids for every platform (Website, Blog, Facebook, Instagram, Email)
- Monthly theme and goal setting templates
- Content status tracking (Draft, Review, Published)
- Month-end review section to analyze what worked and plan improvements
3. Content Type Allocation Grid
- 4-1-1 Rule framework (4 educational pieces, 1 shared piece, 1 promotional piece)
- 70-20-10 Rule framework (70% original engaging, 20% shared, 10% promotional)
- Quarterly content type breakdown (Blog posts, Videos, Infographics, Student spotlights, Faculty features, etc.)
- Website content planning section with update frequencies for each page
4. Channel-Specific Planning Sections
- Blog Content Planning Grid with target audience, primary keywords, and secondary keywords
- Facebook Content Strategy including community updates, student spotlights, event promotions, parent resources, alumni features
- Instagram Content Planning for campus visuals, student life, behind-the-scenes, event coverage, student work
- Email Marketing Plan covering newsletters, event invitations, admissions updates, parent communications, alumni updates, emergency notices
- Other Platform Templates for additional social channels
5. Content Ownership and Accountability Tracking
- Project assignment tracker with due dates, assigned team members, status, and review approvals
- RACI Matrix template (Responsible, Accountable, Consulted, Informed) for major content projects
- Team collaboration framework to eliminate confusion and missed deadlines
6. Resource Allocation Calculator
- Team capacity planning worksheet including roles, weekly hours available, content types, and skills
- Time estimation guides for different content types (1200-word blog post, social media post, email newsletter, videos, infographics, landing pages, print materials)
- Monthly resource planning grid to match content goals with team capacity and identify when external support is needed
7. Topic Idea Bank Organized by Category
Never run out of content ideas with 10 pre-organized categories:
- Academic Excellence - Programs, achievements, and educational approach
- Student Life - Student experience, activities, and community
- Faculty & Staff - Educator spotlights and expertise
- Campus and Facilities - Physical environment and resources
- Admissions and Enrollment - Recruitment and enrollment support
- Parent Resources - Value-driven content for current and prospective parents
- Alumni Spotlights - Success stories and connections
- School Traditions and Culture - What makes your school unique
- Seasonal and Timely Topics - Time-specific content opportunities
- Educational Thought Leadership - Position your school as an education leader
8. Performance Tracking Metrics Dashboard
- Website metrics tracker (Total visits, unique visitors, session duration, pages per visit)
- Blog performance monitoring (Page views, time on page, social shares, comments, conversions)
- Social media performance dashboard for Facebook, Instagram, Twitter, LinkedIn, YouTube (Followers, post reach, engagement rates)
- Email marketing metrics (Send date, recipient count, open rate, click rate, conversion rate, unsubscribe rate)
- Admissions/conversion tracking (Inquiries, applications, campus visits, enrollments by source)
- Quarterly performance summary with top-performing content, underperforming content, key insights, and action items
Plus: Implementation Support
- Content Planning Checklist with 10 essential steps
- Best Practices Reminders with 10 proven strategies