Your Black Mountain small business is local, and you need to attract people within our area.

Black Mountain and Buncombe County is a special place. Area residents are fortunate to live in a place where mile-high mountains are part of the city's downtown skyline. With such a powerful, natural backdrop, the great outdoors is an integral part of our community. In addition to coveted jobs and careers at Ingles Markets, the opportunity to enjoy nature is one of the main factors that draws new residents to western North Carolina.

However, if you own a small business here, why not attract all the newcomers and existing residents by leveraging the power of your website and digital marketing. At Cube Creative, we help small businesses Attract, Engage, and Delight their clients online. This brings in more qualified leads to help you create clients for life.

Attract

You may or may not realize it, but times have changed - especially when it comes to consumer buying patterns. Today most consumers looking for products or services are 3/4 of the way through the buying journey before they reach out to talk to an actual person.

If we have a question, we go to the internet to the great curiosity engine AKA Google and then we “Google It.” Chances are you came to this page through a Google search or at least via a search engine.

The key to attracting more visitors and getting higher quality leads is to provide answers to peoples questions before they ask them. Utilize your website to discuss potential costs or compare products. 

Having relevant and related content about your goods and services helps attract visitors to your site from the search engines. Once there, we help engage prospects.

Engage

Don’t be afraid to be vulnerable and talk about what you don’t do to engage your potential clients. Nothing is worse for a prospect than realizing in the final hour that the person they hired or want to hire can’t do it all, or the business doesn’t offer what they are looking for and never did. Listing what you offer and what someone can expect when contacting you will help to build trust.

Engaging also uses social proof via testimonials and reviews. Why? Take a look at these statistics: 

• The average consumer reads ten online reviews before making a purchase decision.
• 57% of consumers will only buy or use a business service if it has at least a 4-star rating.
• Purchase likelihood peaks when the average star rating of a product is between 4.2 and 4.5 stars on a five-star scale. —Power Reviews 2014: The Proven Power of Reviews From Reviews to Revenue
• 88% of consumers trust user reviews as much as personal recommendations.

Delight

Long gone are the days where clients would stay loyal to a business just for loyalty’s sake or where you could rely solely on word of mouth and referrals.

Today’s prospects are used to immediate gratification. The Internet has put people in the driver’s seat and sparked an “I want it now” economy. They expect a quick response to requests and phone messages, a frictionless customer experience, and top-notch next-day service.

By providing a great experience from the start, you create a client for life, someone who will share their experience with others online and in person. Later you can use their information to market to them again to keep you on their mind if they have a future need.

Is your website bringing new clients in or pushing business away?

Every small business needs a high-quality website to compete in the digital age. However, you would be surprised by how many companies struggle with this.

It's not enough to have a Square Space, Wix, or DIY-built website if you want it to be effective for you. If you're trying to generate business, you must have a website that attracts search engine traffic and engages with visitors, and delights them with the answers they were looking for!

With a properly built website that is designed to be mobile-first, search engine optimized, and ready for a steady stream of content, you'll be able to generate consistent traffic from potential clients. The goal is to generate more leads online from people without having to take any extra time away from your core business.

A good business website should be like a good salesperson; it should introduce your business to new potential clients and motivate them to contact you for more information about your services and products.

Typical website problems that can cost small business owners

While most of us love a good DIY project since there is nothing better than saying I did that. Unfortunately, many small businesses find that creating a quality website is sometimes easier said than done.

Typical website issues that can hurt businesses include:

• Technical problems
• Poorly structured content
• Incorrect use of heading tags
• Disregard or lack of understanding of your target audience

Now there are also other technical issues that the average business owner may not know to look for. While not every DIY website has this problem, they do tend to crop up from time to time.  

Three of the most significant issues small businesses face are:

• Limited website traffic
• Poor user experience (UX)
• It’s not a responsive design or mobile friendly

Your website exists solely to increase leads. If you aren’t attracting them, you can’t engage with them and ultimately delight them with your products or services.

Utilize our search engine optimization services to increase website traffic in Black Mountain, NC

Getting your site on Page 1 of Google is the key. We often tell people that Google is the new home page of your website. Showing up here is your goal! By showing up on page 1, you have a better chance of getting people to visit your website and generating more leads online. SEO or search engine optimization can make a huge difference in your website's performance.

It can be very overwhelming for businesses who attempt to dive into the intricacies of SEO, let alone keeping up with the changes. 

There are so many various factors that affect a website's rank in search engines. Nevertheless, optimizing a site to rank for relevant search terms can significantly impact a business's success. This is why at Cube Creative Design, we take the time to thoroughly review our clients' websites to ensure we're taking advantage of every opportunity to improve the organic rank.

There are several well-known SEO strategies, including: 

• On-page optimizations or ensuring web pages are free from errors
• Formating the HTML and CSS so that the website has a responsive design and displays correctly for all website visitors on any device or screen size
• Keyword optimization involves researching specific terms or “keywords” 
• Produce and post content to the website to target those keywords

User experience matters!

Simply improving your website's user experience, you can increase conversions and leads online. 

Think about this if your website is challenging to navigate, you are adding friction to the process. If you think back to your school days, you know that friction causes things to stop. Therefore with enough friction in the process of navigating your website, visitors will leave, never to return.

At Cube Creative Design, we pride ourselves on designing and developing websites that are as unique as the business itself. But as we often tell prospects and clients alike, there are some things that we need to keep in the same general location, such as:

• Making the logo clickable and returning you to the home page
• Navigation or menu items easy to get to
• Powerful leading images
• Call to action items

Another way to think about this would be to imagine getting behind the wheel of a car. If the gas was on the left and the brake was on the right, the turn signals had to be controlled with the radio. Would you want to drive that car?

Additionally, websites should also have:

• fast load times
• professional-looking layout and design
• mobile-friendly or responsive layout
• simple menus
• functional links and forms
• accurate and easy-to-find contact information

Take a look at your own site. Are you missing out on valuable website traffic from prospects due to the lack of speed, non-responsive layout, or complicated menus?

Unfortunately, even websites built by professional web developers are still not always optimized for the best results. If your site is more than five years old, then you may want to consider a redesign or at least a check-up.

If you would like a FREE website audit of your website, utilize our FREE SEO Audit!

Our Black Mountain Digital Marketing Services

{snippet digital-marketing-services}

About Cube Creative Design

Adam Bennett, our founder, started in 2005 and set up shop in Arden, NC. During our time here, we have had the opportunity to help numerous business owners grow their businesses.

We are your local Black Mountain website design and digital marketing experts. We believe your website and digital marketing project should be as individual as your business or organization. We are committed to building relationships with our clients. Our goal is to set you apart from your competition and create solutions to exceed your expectations. 

Are you looking for a local business partner to help your business grow with content marketing? Are you looking for help with a website for your ministry or non-profit?

{snippet hs-contact-us-today}

See What Our Clients Have Said About Working With Us

Other Areas We Serve Around Western North Carolina

Arden, Asheville, Candler, Hendersonville, Waynesville, and Weaverville.

{snippet google-map-embed}

Pricing Options for Black Mountain, North Carolina