What is Local SEO?
Local SEO is a branch of search engine optimization (SEO) that focuses on optimizing your website to be found in local search results on Google, Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc. for relevant queries related to your specific area, city, county or state.
Why Do You Need to Think About Local SEO?
Search engines consider the geographical location of the users to provide results that are more useful to them.
For instance, if you searched for “chiropractor five points asheville” Google provides the most useful results:
But if you search for “chiropractor near me,” it will have different results altogether depending on your current location:
Search engines, such as Google and Bing, use location-based data (IP addresses and geolocation) to give the most relevant results to their users. By optimizing your website for small towns, local and regional areas, you can increase your online visibility in these local search results.
You may be asking why I need to worry about this. I have been in business or at this location for 10, 20, or 50 years?
Unfortunately, it doesn't matter how long you have been in business. What matters most is can be found online for what you offer and seen as the expert you are. Remember that the search engines are picky about which websites deserve to be on the coveted top spots on the search results pages (SERPs).
Google will reward those who best fulfill the searchers' intent, also called user intent. If you can concentrate on user intent for each given search query, you can boost your chances of ranking at the top and receiving higher CTRs (click-through rates) and traffic.
Local SEO Statistics
If you still need a bit more proof that local SEO is crucial to small businesses, take a look at these stats:
29% of all Google SERPs contain a local pack in the results
Who Needs Local SEO Services?
You need to utilize and understand local search engine optimization (Local SEO) if your small business is in one of the following categories:
- Contractor or Residential Developer
- Residential and Commercial Cleaning/Janitorial
- Softwash/Pressure Washing/Power Washing
- Autobody shop
- Automotive repair shop
- Pest Control
- And many more!
The bottom line is that if you go to someone’s home to do work or own a local small business with a specific physical address, and you rely on local clientele as opposed to national, you need to focus on your local SEO.
Now that you understand the simple concept of Local SEO, here’s how to optimize yours for the best results.
Google Business Profile Checklist: The fantastic secret to increased local search engine visibility and rankings
Local Directory Listings Checklist: What people see first before they even visit your website or location
Don’t Have the Time or Confidence to Do Local SEO Yourself?
At this point, you should be well on your way to completing the tasks on your Local SEO Checklist. If you find yourself struggling to complete the steps or simply don't have the time to do it yourself, consider hiring us to perform a local SEO audit. We have been in business since 2005, and we have performed hundreds of local SEO audits that have resulted in increased traffic, leads, appointments, and profit for our clients. Just fill out the short form below, and we will get started.