School Marketing
Montana:
Attracting More Students

Incorporating Montana's Landmarks into Education

• Yellowstone National Park: As the world's first national park, Yellowstone offers unique opportunities for hands-on learning in geology, ecology, and environmental science. Schools can organize field trips or develop curriculum units around the park's geothermal features, wildlife, and conservation efforts.
• Little Bighorn Battlefield National Monument: This historic site provides a powerful backdrop for teaching Native American history, U.S. military history, and cultural understanding. Schools can integrate visits to the monument with lessons on the Lakota, Northern Cheyenne, and Arapaho tribes, as well as discussions on historical perspectives and reconciliation.
• Lewis and Clark Caverns State Park: As Montana's first state park, it offers excellent opportunities for geology education, cave ecology, and the history of westward expansion. Schools can incorporate cave tours and outdoor activities into their science and history curricula.
• Museum of the Rockies: Located in Bozeman, this museum houses an extensive collection of dinosaur fossils and Native American artifacts. Schools can utilize its resources for paleontology, archaeology, and Montana history lessons, potentially partnering with the museum for educational programs.
• National Bison Range: This wildlife refuge provides a unique setting for teaching about conservation, ecology, and the cultural significance of bison to Native American tribes. Schools can organize field trips or develop projects related to wildlife management and environmental stewardship.

Celebrating Montana's Historical Figures

• Jeannette Rankin: As the first woman elected to the U.S. Congress, Rankin provides an excellent subject for lessons on women's rights, pacifism, and political history. Schools can incorporate her story into civics and history classes, encouraging discussions on gender equality and political representation.
• Charlie Russell: Known as "The Cowboy Artist," Russell's paintings and sculptures offer a vivid depiction of Montana's frontier era. Schools can integrate his work into art classes and use it as a springboard for discussions on Western history and cultural representation.
• Mike Mansfield: Serving as the longest-tenured Senate Majority Leader in U.S. history, Mansfield's career offers lessons in political science, diplomacy, and public service. Schools can use his life story to inspire students and teach about the legislative process and international relations.
• Sacagawea: This Lemhi Shoshone woman played a crucial role in the Lewis and Clark Expedition. Her story provides opportunities for teaching about Native American cultures, the importance of cultural mediators, and women's contributions to exploration and history.
• Jack Horner: A renowned paleontologist who discovered and named several dinosaur species, Horner's work offers inspiration for science education. Schools can use his discoveries to spark interest in paleontology and geology, potentially organizing visits to dig sites or fossil collections.

By incorporating Montana's landmarks and historical figures into their educational programs and marketing efforts, schools can demonstrate their deep connection to the local community and attract families who value a well-rounded, culturally relevant education.

As a school marketer, highlighting these connections in your digital marketing campaigns can help you stand out in Montana's competitive education market and showcase your school's unique value proposition.