Most pest control companies spend thousands on Google Ads, Local Services Ads, SEO, and direct mail. but can't answer basic questions:
- What does each lead actually cost?
- Which channels deliver the best ROI?
- How long does it take to break even on a new customer?
Our free ROI calculator shows you exactly where you stand in 60 seconds. Enter your numbers to instantly see your cost per lead, customer acquisition cost, break-even time, and marketing ROI compared to industry benchmarks pest control companies across the nation.
- ✓ Takes 60 seconds
- ✓ No credit card required
- ✓ Compare to industry benchmarks
Pest Control Marketing ROI Calculator
Discover your true marketing ROI and find opportunities to grow your pest control business.
- Business Info
- Marketing Metrics
- Service Details
- Your Results
Frequently Asked Questions
Why do I need to provide my email?
We send you a detailed email report with your full analysis with personalized recommendations you can share with your team. We never spam or sell your information. You can unsubscribe anytime.
How accurate is this calculator?
We use industry-standard formulas and benchmark data from pest control companies. Your actual results may vary based on your service area, competition, and service mix. The calculator provides a strong directional understanding of your marketing performance.
What should I include in “marketing spend”?
Include all marketing expenses: Google Ads, Local Services Ads, Facebook ads, SEO services, direct mail, door hangers, vehicle wraps, website hosting, email marketing tools, CRM software, and any agency fees. Don't include operational costs like labor or equipment.
What counts as a “lead”?
Count all new inquiries from potential customers: phone calls, form submissions, emails, text messages, and chat messages. Don't count existing customers requesting additional service—only prospects who haven't worked with you before.
What's considered a “good” cost per lead?
Industry average is $43 per lead. Below $35 is excellent, $35-50 is good, $50-75 needs optimization, and above $75 requires immediate attention. However, quality matters more than quantity—high-intent leads that close at higher rates justify higher CPL.
How do I improve my marketing ROI?
Common improvements include: optimizing your Google Business Profile, improving website conversion rates, targeting higher-intent keywords, implementing call tracking, improving your close rate through sales training, and focusing budget on your best-performing channels. Our full analysis includes specific recommendations.