What’s Your Pest Control Business
Actually Worth?

Get a buyer-grade valuation range in about 60 seconds — built on the multiples pest control companies actually sell for in 2026, not a generic small-business formula.

Benchmarks: NPMA 2025 • BLS 2024 • Breakwater M&A 2026

Free • Instant • Your Numbers Never Leave Your Browser.

1: Enter

Your revenue, techs & a few rates

2: See

Your SDE, EBITDA & valuation range

3: Get

Your report + a 5-year growth plan

Your Business Numbers

Number of Field Technicians
1–3 Tier · SDE multiple
$
$
Recurring Revenue (annual plans, subscriptions)
%
Does the owner still run routes? (adds Bureau of Labor Statistics (BLS) avg field labor to Seller’s Discretionary Earnings (SDE))
Optional — it doesn’t change the valuation above.

These rates are industry benchmarks from National Pest Management Association (NPMA) 2025. Enter what your business actually spends in any category for a more accurate valuation.

Labor (fully burdened) %$/mo
Wages + taxes + benefits + workers' comp
Chemicals & Materials %$/mo
National Pest Management Association (NPMA) 2025 avg: 7.8–12%
Fleet & Vehicles %$/mo
Fuel, maintenance, insurance, depreciation
Admin & Office Staff %$/mo
CSRs, schedulers, billing, office
Marketing & Lead Gen %$/mo
National Pest Management Association (NPMA) 2025 avg: 6.6% of revenue
Insurance & Licensing %$/mo
GL, pollution liability, state certs
CRM & Software %$/mo
PestPac, FieldRoutes, ServiceTitan, etc.
Owner Compensation %$/mo
Market-rate salary (not field labor)
Gross Margin
—
Benchmark: 50–58%
EBITDA Margin
—
Benchmark: 15–25%
Recurring Revenue
—
Tier benchmark: 40–50%
Adjusted Gross Income (SDE)
$—
Enter your annual revenue above to see your results
What is Seller’s Discretionary Earnings (SDE)? Everything the business earns for a single owner. Net operating income plus your salary, personal benefits, and non-cash items. Answers: what do I actually take home?

Business Valuation Estimate

$— – $—
Based on your SDE × industry multiple for your tier
1–3 Techs 2.5–3.5× SDE
4–10 Techs 3.5–5.0× EBITDA
11–25 Techs 5.0–7.0× EBITDA
26–75 Techs 8.0–12.0× EBITDA
76+ Techs 12.0–18.0× EBITDA
This is an educational estimate, not an appraisal. Your actual sale price depends on EBITDA growth, customer retention, recurring revenue %, geography, deal terms, and buyer type, and could be meaningfully higher or lower than this range.
Recommended channel mix for your size
Display only — auto-weighted by your technician count; it does not affect your valuation. These are the digital growth channels; your marketing budget may also include offline/brand spend. The Growth & Exit Planner shows the full year-by-year taper and a digital-vs-offline split.
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Your PDF is downloading now. We’ve also sent a copy to your email along with specific ideas for improving these numbers.

Questions? Reach us at cubecreative.design/contact

Benchmark defaults: National Pest Management Association (NPMA)/PCO Bookkeepers Industry Cost Study (2025), Bureau of Labor Statistics (BLS) OEWS (2024), Breakwater M&A (2026).

Educational and planning estimates only — not an appraisal and not financial, legal, or tax advice. Cube Creative Design is a digital marketing agency, not a business broker, M&A advisor, or private equity firm; we do not buy or sell pest control companies.