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Marketing Case Studies

Quick Glossary

SEO: Search Engine Optimization – Overall performance of a website in organic (non-paid) Google or other search engine results.

Keywords: Terms typed into search engines to find relevant websites. (ex. “plumbing repair Asheville”.)

Each SEO case study page have different keyword examples. We will need different modules for each page.

Long-Tail: Keyword phrases (ex. “how do I fix a leaky faucet”)

Short-tail: General keywords
(ex. “tankless water heaters asheville

Overall Search Visibility: A metric measuring the overall search visibility for a website in Google’s rankings, based on the keyword lists Cube Creative and the client worked together to develop. The higher the percentage, the better the visibility.

Domain Authority: A measurement of the effectiveness of the links to a website and internal links within that website. This is becoming less important to Google’s algorithm.

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Regency Park Apartments

Regency Park Apartments

Regency Park Apartments is a luxury apartment community based in Greenwood, South Carolina. There are several apartment complexes in the town of Greenwood, which is home to numerous engineering and manufacturing companies. Regency Park targets doctors, engineers and other young professionals.

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Mountain Air Mechanical

Mountain Air Mechanical

Mountain Air Mechanical is full-service HVAC repair and installation company based in Asheville, North Carolina. The heating and air conditioning industry is saturated in the area, with as many as 20 companies servicing the same area as Mountain Air Mechanical.

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Craft Brewery for Sale

Craft Brewery for Sale

Craft Brewery for Sale is a craft brewery and craft beverage restaurant broker based in Asheville, North Carolina, and serving interests across the United States. Though the industry is not saturated, the company helps businesses across the nation, making it imperative to rank well for both regional and national keywords.

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Barlow Plumbing

Barlow Plumbing

Barlow Plumbing is a full-service plumbing installation and repair company, based in Asheville, North Carolina. Plumbing is a competitive industry in Asheville, with 30 listed on yellowpages.com

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Asheville, NC • Wilkesboro, NC
(828) 684-3040