Content Management Systems (CMS) are programs on which most websites run. This is special software that lets you edit pages and add content with very little technical knowledge. Using these programs comes at a price. While keeping the current version of a CMS like Wordpress or Joomla seems like the easier route, keeping outdated software comes with some risks.
We have all seen or used them, from the ramp to get into a building, to the handicap bathroom in the back of the store. As a business owner, you know things like these are required by law. What you may not realize is that your website should have similar accessible features.
You may be asking yourself, “is this government mandated?”, “Is this something I really need to be worried about?”, or “Are the people that walk through my door really going to care?”. I hope to try to answer these questions below.
Let me start off with a brief history of the Americans With Disabilities Act (ADA). The ADA was signed into law by President George H. W. Bush back in 1990. The “too long; didn’t read” (tl;dr) version is that the law eliminated unnecessary physical barriers to commercial and government buildings - think stairs and bathrooms. It also banned employment discrimination against the disabled. Fast forward to now, and as the saying goes, no good deed goes unpunished. The law has had some unintended consequences in the form of lawsuits and excessive costs for business owners to meet the ADA guidelines.
At some point, a company will face rebranding, usually after a few years of finding a niche and target audience base that necessitates a change in look and feel. The process can be exciting, but without an understanding of the process, it can prove to be challenging if you don’t ask the right questions. Here are nine questions to answer when considering rebranding.
Though blogging was once primarily a vehicle for people to share stories and opinions from their personal lives, it has become an important part of marketing and relationship building for small businesses.
Effective blogging can help your build trust with potential customers and provide and extra level of customer service for your existing clients. It is also an important tool for generating new content for SEO and social media. In this article, we will discuss fivereasons blogging is vital for small businesses.