For centuries people have looked for better ways to communicate and reduce friction. We have went from sending messages via a runner, to snail mail, telegrams to landline phones, mobile phones to texting, email to instant messaging. I could go on but the bottom line is we want to communicate with people as easily and and as quickly as possible.
Live chat has been around for a while and we at Cube Creative have experimented with it for a few clients and even on our own site a few years back. They are great for customer service, marketing and sales alike. The problem ensues when you don't have the staff to man it during business hours. Nothing is worse than getting the pop up of "Hi, Chatty Patty wants to help." You type out your issue then realize they are gone and you are directed to a contact from to "leave a message."
In the day and age where we use the internet, it is more important than ever to answer audience questions. As we rely more on the internet as a primary means of communicating with our audience, it is essential to address every possible question a reader may have. At Cube Creative Design, we advise our clients on pages that they should include on their website. Typically, these pages address some variation of the "Five Ws" - Who, What, When, Where and Why (and sometimes How). The "Five Ws" are used by a number of professions from journalist, scholarly researchers and police investigators. Why not put them to use on your website!
When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.
Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.
Though blogging was once primarily a vehicle for people to share stories and opinions from their personal lives, it has become an important part of marketing and relationship building for small businesses.
Effective blogging can help your build trust with potential customers and provide and extra level of customer service for your existing clients. It is also an important tool for generating new content for SEO and social media. In this article, we will discuss fivereasons blogging is vital for small businesses.
You have probably seen a small business that impressed you for doing well despite its location. We have all also seen businesses open and thought to ourselves, "I hope they make it, but that building is cursed." In some industries, location is everything. Though your location on the internet is not necessarily important, the principle remains, you want your small business to be visible to your potential clients.