When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.
Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.
You have probably seen a small business that impressed you for doing well despite its location. We have all also seen businesses open and thought to ourselves, "I hope they make it, but that building is cursed." In some industries, location is everything. Though your location on the internet is not necessarily important, the principle remains, you want your small business to be visible to your potential clients.
Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.
We are reaching the end of 2016, and in the haze of that butter-baked goods coma it is a good time to set goals for your business in 2017. What are some things you want for your business in the upcoming year? More sales leads? More conversions from potential customer to paying customer? A stronger relationship with existing customers? A better handle on your business reputation and brand?
If the sugar crash has already hit and you’re looking for a pre-packaged set of resolutions wrapped up with a bow, keep reading.
You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?
Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.