Though blogging was once primarily a vehicle for people to share stories and opinions from their personal lives, it has become an important part of marketing and relationship building for small businesses.
Effective blogging can help your build trust with potential customers and provide and extra level of customer service for your existing clients. It is also an important tool for generating new content for SEO and social media. In this article, we will discuss fivereasons blogging is vital for small businesses.
Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.
We are reaching the end of 2016, and in the haze of that butter-baked goods coma it is a good time to set goals for your business in 2017. What are some things you want for your business in the upcoming year? More sales leads? More conversions from potential customer to paying customer? A stronger relationship with existing customers? A better handle on your business reputation and brand?
If the sugar crash has already hit and you’re looking for a pre-packaged set of resolutions wrapped up with a bow, keep reading.
You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?
Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.