Ever wondered how your competitors got those star ratings to appear on Google search results? Those reviews grab your attention, don’t they? Those ratings sway your decision on which service or business you’ll choose, right?
It isn’t just a blog saying it, this stuff is science. Science.
So let’s set some goals and get started.
Last summer I went on vacation and wanted to secure the house in my absence. To do this, I got a sticky note and wrote “do not enter” and stuck it on my front door. Satisfied with all of my assets being properly secured, I left for a week out of state. When I returned I couldn’t figure out why my house had been ransacked. They even took my peanut butter!
Does that story sound completely ridiculous? Likely. Are you doing the exact same thing when you pick an insanely easy-to-crack password? You bet.
Who doesn’t have a Gmail account? Google’s popular email service is no longer only for personal email. The folks at Google offer Google Apps, which gives you all the features of Gmail, but with your own domain name.
Huh? So imagine I have a pet sitting service called See Spot Sit, and I use a Gmail account to handle all communications for this pet sitting service business. Perhaps the email is something like SeeSpotSit@gmail.com. My business picks up and I now have a super awesome website, SeeSpotSit.com. I want to look really legit, and I hear that using email from my domain name can help me gain that legitimacy. Adding email through my web site hosting service can be, frankly, ghetto. Email services are typically an afterthought for many web hosting companies. So I sign up for Google Apps for Business. Now I can have email accounts like YoDawg@SeeSpotSit.com or LeashLover@SeeSpotSit.com, and they all run with the same gears and cogs that power Gmail.
It is every web developer’s nightmare. It is something they work hard to prevent and scramble diligently to correct when it strikes. It is a website hacking.
Even the strongest websites fall to hackers, including our own government! The best defense against hackers is knowing that it can happen and having an emergency response plan to get you back up and running as soon as possible.