As with anything else people spend money on, the search for higher education has changed in the past decade. While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part.
It’s no longer enough to simply have a web presence. Students believe the quality of the website is directly related to the quality of education offered by the college. This means prospective students are looking for an immersive and engaging online experience from schools that catch their eye.